Starbucks Coffee Company (NASDAQ:SBUX) today introduced a new core
espresso offering through the launch of Starbucks® Vanilla
Macchiato and the expansion of the breakfast sandwich platform with the
addition of four new hot breakfast options, available now at
participating Starbucks® stores nationwide.
“Our baristas love to make the Starbucks Macchiato for customers.
Pulling the perfect espresso shot, steaming milk into thick, velvety
foam and finishing it off with pride ensures that each and every
beverage reflects our passion, care and artistry,” said Cliff Burrows,
Starbucks group president, U.S., Americas, and Teavana. “It’s our
baristas who are at the heart of the promise we make to our customers -
that they will receive the highest-quality beverages and delicious,
wholesome food paired with an exceptional experience each and every time
they’re in our stores.”
Vanilla Makes Three: Meet the Starbucks® Macchiato
Trio
Since the launch of Starbucks® Hazelnut Macchiato last
spring, Starbucks® Macchiato platform continues to grow and
remains a top-selling customer favorite. Customers can now enjoy this
beverage in three delicious flavors: Vanilla, Caramel and Hazelnut. The
Starbucks® Vanilla Macchiato is the latest espresso
creation, combining the most popular flavor, vanilla, with one of its
most popular drinks, the Caramel Macchiato.
In Italian, “macchiato” simply means “marked” to describe how the
steamed milk is topped with a shot of espresso. The Macchiato features
steamed velvety-smooth milk “marked” with Starbucks signature, perfectly
balanced espresso. The Vanilla Macchiato is finished with a drizzle of
sweet, brown sugar, Madagascar Bourbon vanilla. A beautifully layered
drink, the Macchiato’s flavors and textures evolve with every sip.
Delicious New Breakfast Sandwiches
Since the acquisition of La Boulange in 2012, Starbucks has continued to
enhance its food offerings, and this continues today with the
introduction of four new breakfast sandwiches thoughtfully crafted from
premium ingredients:
-
New Slow-Roasted Ham & Swiss: Italian-style slow-roasted
ham served on a warm, buttery croissant bun with a perfectly cooked
egg and melted Swiss cheese.
-
New Vegetable & Fontiago: Spinach, flavorful sundried
tomatoes and sweet caramelized onions melted together with aged
Fontiago cheese served on a warm, multigrain ciabatta bun.
-
New Egg & Cheddar: Buttery grilled cheese with melted
cheddar atop a perfectly cooked fluffy egg, served on hearty
multigrain toast.
-
New and improved Reduced Fat Turkey Bacon: Reduced fat turkey
bacon, cage-free egg whites and melted reduced-fat white cheddar
cheese served warm on an organic wheat English muffin.
To mark the debut of the new premium breakfast sandwiches, on March 12-
14 customers can receive a free Grande (16 fl. oz.) brewed coffee with
the purchase of any breakfast sandwich at participating stores in the US.
Tribute Blend® Now Available in Verismo™ Pods
Back for a limited time, Starbucks Tribute Blend®
returns, available in whole bean, Starbucks VIA Tribute Blend™ and
Starbucks Tribute Blend® K-Cup® packs (retail
exclusive). New this year is the introduction of Starbucks Tribute Blend
in Verismo™ pods, for a limited time. Developed as a tribute to
customers in honor of Starbucks 40th anniversary, this coffee
combines four of Starbucks® favorite coffees: aged Sumatra,
sundried Ethiopia, Papua New Guinea, and Colombia. Colombia Nariño,
a medium, single-origin coffee with a juicy acidity, herbal notes and
walnut-like finish, will be available for a limited time beginning April
1.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.com.
Copyright Business Wire 2014