DALLAS, March 5, 2014 /PRNewswire/ -- Comerica Bank today introduced its Small Business Resource Center, an interactive online learning environment that raises the bar on what small business owners can expect from a bank. Loaded with tips and advice for customers looking to start-up a new business, set and reach their business goals and better manage cash flow, the Center focuses on what small business owners need to know to achieve success in this competitive economic environment.
"We created the resource center to provide best practices, and expert, professional content for our online visitors on topics that are outside of products and services," said Luke Pearson, vice president and Digital Marketing Manager. "We provide both static and interactive content, such as business guides and articles, and online training and diagnostics, respectively."
"This site has an underlying goal of having Comerica serve as a valued resource for business knowledge," said Melinda Chausse, executive vice president and National Director of Small Business Banking. "Ultimately, we want to help our clients grow their businesses, guiding them along the way and helping fulfill our role as a trusted advisor. Our Small Business Resource Center is a one-stop shop to help the savvy entrepreneur or business owner take the right steps to start, grow and manage their businesses."
Some of the Center's content topics include: cash flow forecasting, succession planning, marketing strategies & tactics, the value of competitor analysis, how to set a price, managing debt, and creating a business plan, among others. New content will be added on an ongoing basis to keep the site fresh and appealing to new and existing small business owners and managers.
Visit comerica.com/ResourceCenter for more information.
Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Florida, Comerica Bank locations can be found in Texas, Arizona, California and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $65.2 billion at December 31, 2013.
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SOURCE Comerica Bank