Good
Times Restaurants Inc. (Nasdaq: GTIM), announced today the
introduction of Spring Shakes to its already popular hand spun frozen
custard shake program. Featured flavors are Bananas Foster, Irish Coffee
and Salted Caramel. Good Times also said that it has added a Fresh
Cracked Egg and Bacon Cheeseburger as a featured limited time offer to
support a new Meyer Ranch All Natural Angus Beef television ad campaign.
Commenting on the product introductions, Director of Marketing Nicholas
Corbishley said, “Good Times customers appreciate the innovation of our
limited time offers that seem to be creating a positive anticipation and
response. The Spring Shakes offer unique flavor profiles and will help
get our customers in the mood for spring. On the burger front, this is
the first new offering in quite a while and we were inspired by burger
recipes with fried eggs seen in the upscale casual theme segment, but we
took ours to a whole new level putting not only one, but two fried eggs,
our fresh grilled, honey cured bacon and pepper mayonnaise onto an All
Natural Angus Cheeseburger. This is something we believe is unique in
the quick service segment and we have received extremely positive
customer feedback.”
The Company also reported a continuation of a series of television ads
under the same creative campaign umbrella that launched last year.
Corbishley added, “We are continuing the story of the lengths that Good
Times goes to in order to find the highest quality, authentic, regional
ingredients for our products in all categories of our menu that we
believe are meaningful to our customers and to our brand. It is those
brand building offerings and communication that continues to drive
significant sales increases and our strategic positioning away from the
traditional quick service hamburger restaurant competitors.”
About Good Times Restaurants Inc.: Good Times Restaurants Inc.
(GTIM) operates Good Times Burgers & Frozen Custard, a regional chain of
quick service restaurants located primarily in Colorado, in its wholly
owned subsidiary, Good Times Drive Thru Inc. Good Times provides a menu
of high quality all natural hamburgers, 100% all natural chicken
tenderloins, fresh frozen custard, fresh cut fries, fresh lemonades and
other unique offerings. Good Times currently operates and franchises 37
restaurants.
GTIM owns and operates Bad Daddy’s Burger Bar restaurants through its
wholly owned subsidiary, BD of Colorado LLC and will franchise Bad
Daddy’s Burger Bar restaurants through its 48% ownership of Bad Daddy’s
Franchise Development LLC. Bad Daddy’s Burger Bar is a full service,
upscale, “small box” restaurant concept featuring a chef driven menu of
gourmet signature burgers, chopped salads, appetizers and sandwiches
with a full bar and a focus on a selection of craft microbrew beers in a
high energy atmosphere that appeals to a broad consumer base.
Good Times Forward-Looking Statements: This press release
contains forward-looking statements within the meaning of federal
securities laws. The words “intend,” “may,” “believe,” “will,” “should,”
“anticipate,” “expect,” “seek” and similar expressions are intended to
identify forward-looking statements. These statements involve known and
unknown risks, which may cause the Company’s actual results to differ
materially from results expressed or implied by the forward-looking
statements. These risks include such factors as the uncertain nature of
current restaurant development plans and the ability to implement those
plans, delays in developing and opening new restaurants because of
weather, local permitting or other reasons, increased competition, cost
increases or shortages in raw food products, and other matters discussed
under the “Risk Factors” section of Good Times’ Annual Report on Form
10-K for the fiscal year ended September 30, 2013 filed with the SEC.
Although Good Times may from time to time voluntarily update its
forward-looking statements, it disclaims any commitment to do so except
as required by securities laws.
Copyright Business Wire 2014