U.S. Bank was named a 2014 Bank Innovation Awards honoree at the Bank
Innovation Awards in Seattle on March 3 for the bank’s leadership in
bringing “photo banking” to the marketplace. The Bank Innovation Awards
are presented annually by Bank Innovation, an online industry
voice in creative customer acquisition and retention in banking.
In his presentation of the award, executive editor JJ Hornblass credited
U.S. Bank for being one of the first to bring mobile deposit capture to
banking customers, followed by a suite of services enabled by the mobile
device’s camera.
“U.S. Bank was the first major bank out of the gate to launch mobile
photo bill pay last year, and then last October U.S. Bank was the first
bank to offer mobile photo balance transfer, its third function using a
smartphone camera. We have no doubt that that will not be the bank’s
last,” said Hornblass.
“Our approach to mobile banking is to offer an experience that is secure
and seamless whether the customer transacts with the bank via mobile, at
the ATM, in person or online,” said Niti Badarinath, senior vice
president and head of mobile banking at U.S. Bank. “Consumers have
migrated to their mobile devices and want their bank to be right there
with them, if not three steps ahead, innovating and thinking about what
customers will want next.”
The awards celebrate innovative successes in the financial services
sector, are presented annually to financial services companies that went
beyond the obvious to produce great financial results or innovations of
particular note, either in product, method, message or means.
U.S. Bancorp (NYSE: USB), with $364 billion in assets as of Dec. 31,
2013, is the parent company of U.S. Bank, the 5th largest commercial
bank in the United States. The company operates 3,081 banking offices in
25 states and 4,906 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
Copyright Business Wire 2014