CALGARY, March 12, 2014 /CNW/ - President's Choice® Children's Charity is pleased to announce that its Your Small Change Can Make a Big One campaign has raised more than $279K, thanks to the generosity of
customers and employees at Loblaw banners stores -- Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, Your Independent GrocerTM and nofrills®, across Alberta.
All money raised will go toward nutrition programs aimed at fighting
childhood hunger and families whose children have physical or
developmental disabilities in Alberta. Nationally, Loblaw banner
grocery store customers donated more than $2.4 million as part of the
Spring 2014 campaign.
"President's Choice® Children's Charity is committed to helping kids across Canada live life
well. Through our grants for disability and donations to programs that
fight childhood hunger, we want to help as many children as possible -
ultimately having a positive impact on the next generation of
Canadians," said Steve Strive, member of President's Choice® Children's Charity Board of Directors.
"I would also like to say thank you. The generosity and support of
Loblaw banner store customers and colleagues makes what we do
possible," added Steve.
In 2013, President's Choice® Children's Charity proudly granted $1.5 million to 120 families and 128
nutrition programs, which feed over 53,850 children in Alberta. Since
1989, the charity has awarded $100 million, supporting more than 1.8
million children across Canada.
Make a Positive Difference in the Community is one of the five corporate
social responsibility principles that shape the way Loblaw conducts
business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores
continue to be active in communities on national, regional and local
levels.
For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is celebrating 25 years committed to helping
children across Canada, with a focus on supporting children with
disabilities and fighting childhood hunger. The cost of administration
and operations of the charity is funded by Loblaw Companies Limited,
ensuring that 100 per cent of every dollar donated goes to helping kids
and their families. The Charity offers funding across Canada and
dollars are granted in the region in which they are raised. Since 1989,
the charity has awarded $100 million, supporting more than 1.8 million
children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
The Company is a subsidiary of George Weston Limited ("Weston"). It is
Canada's largest food retailer, a leading provider of drugstore,
general merchandise and financial products and services, and is the
majority unitholder of Choice Properties™, an owner, manager and
developer of commercial real estate across Canada. The Company has
three reportable operating segments: Retail, Financial Services and
Choice Properties. Loblaw and its franchisees together are among the
largest private sector employers in Canada, employing approximately
138,000 full-time and part-time employees across more than 1,000
corporate and franchise stores from coast to coast. Through its
portfolio of store formats, Loblaw is committed to providing Canadians
with a wide range of products and services to meet everyday household
and consumer needs. Loblaw is known for the quality, innovation and
value of its food offering. It offers one of Canada's strongest control
brand programs, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, through its subsidiaries, the Company makes
available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty programs.
SOURCE President's Choice Children's Charity
