NCR Corporation (NYSE: NCR), the global leader in consumer transaction
technologies, and Movio, the global leader in marketing data, analysis,
insights, and campaign creation and management for theatrical exhibitors
and distributors, announced today that the two companies will enable
integration between NCR’s cinema point-of-sale (POS) and loyalty
software and Movio’s data analytics and campaign management platform.
This agreement will provide a seamless data flow and management between
both platforms.
“In the cinema space, having all marketing campaign data seamlessly
filter into one system will ultimately allow operators to make smarter
business decisions and forge deeper connections with their customers,”
said Peter Beguely, chief solution officer, Movio. “Additionally, the
enhanced loyalty integration is an especially appealing feature as it
offers their customers the ability to enroll, earn points, and even use
their phone as a loyalty card.”
This agreement enables both companies to expand their respective
portfolios of offerings, drive growth and deliver exceptional customer
experiences to cinema operators. With this agreement, NCR customers will
then gain access to Movio’s cloud-based solution allowing cinema owners
to make better marketing decisions, by providing deep insight into their
customers’ preferences, attendance habits and demographic composition.
As a result, cinema operators are able to increase the effectiveness of
their marketing campaigns by tailoring offers to a targeted audience.
“Cinema exhibitors who are currently using the NCR system will soon
enjoy Movio’s class-leading data analytics and campaign management
platform,” said William Palmer, chief executive of Movio Limited. “By
adding the Movio suite of products to the NCR POS and Loyalty suite
operators can ‘see’ the value created by the loyalty offerings and
programs delivered by the NCR solution with our transactional data
insights that Movio is known for.”
“As the leading provider of technology to the cinema industry in the
U.S., NCR is committed to bringing a wide variety of in-house and
third-party applications to our customers, adding more value to their
businesses,” said Brian Whitney, managing director, Cinema for NCR
Corporation. “Integrating the NCR and Movio technology platforms will
enable our customers to better leverage the value of the data that flows
through their POS solution, ultimately delivering an exceptional and
enhanced experience to their guests.”
About Movio
Movio (www.movio.co)
is the global leader in marketing data, analysis, insights and campaign
creation and management for theatrical exhibitors and distributors.
Working with cinema exhibitors and distributors in six regions
worldwide, Movio maintains real-time, authoritative data on the loyalty
activity and transactions of over 26 million customers.
Web sites: www.movio.co
Twitter:
@MovioHQ
LinkedIn: www.linkedin.com/company/movio
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 485 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries.
Web sites: www.ncr.com,
www.ncrsilver.com
Twitter:
@NCRCorporation
Facebook:
www.facebook.com/ncrcorp
LinkedIn:
www.linkedin.com/company/ncr-corporation
YouTube:
www.youtube.com/user/ncrcorporation
Copyright Business Wire 2014