Howard Schultz, chairman, president and ceo of Starbucks Coffee Company
(NASDAQ:SBUX), opened the company’s Annual Meeting of Shareholders by
showcasing how Starbucks 200,000 partners (employees) are leveraging the
company’s unique combination of physical and digital assets to deliver
long-term global growth through the lens of humanity.
“We’re still in the early stages of the growth and development of
Starbucks, we’re delivering record profits and revenue, sharing our
success with our partners and heading towards and past a $100 billion
market cap,” said Schultz. “No other brick-and-mortar retailer matches
our size and growth profile nor the relevancy and strength of the
Starbucks brand. Together we’re building one of the world’s most
trusted, admired and enduring brands, and redefining the role of a
public company while we do it. There has never been a more exciting time
to be a Starbucks partner and shareholder.”
Delivering Record Performance through the Lens of Humanity
Legendary American television writer and producer Norman Lear kicked-off
the meeting by introducing the Playing For Change Band, whose third
album will be available in select Starbucks® stores in June. Schultz
then highlighted the company’s significant achievements over the six
years since Starbucks returned from the height of the cataclysmic
financial crisis in November 2008 following the implementation of the
company’s 2008 Transformation Agenda and 2011 Blueprint for Profitable
Growth, including:
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Stock price growth of 948 percent;
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Market cap expansion from $5 billion to $57 billion;
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A more than ten-fold increase in total shareholder return; and
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Serving more than 70 million customers per week in more than 20,000
stores in 64 countries.
Schultz and Starbucks chief operating officer Troy Alstead also
highlighted the company’s significant accomplishments since last year’s
meeting, including:
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Record revenues of $14.9 billion (12 percent growth) and record
earnings per share of $2.261 (26 percent growth) in fiscal
2013;
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$2.5 billion2 in net operating income (23 percent growth)
in fiscal 2013;
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55 percent total shareholder return in fiscal 2013, following a 38
percent return in fiscal 2012 and a 46 percent return in fiscal 2011;
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Four years of seven percent or greater global comp growth; and
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$1.2 billion in cash returned to shareholders in the form of dividends
and share repurchases.
With $15 billion in revenue and an average sale of $5, Schultz
emphasized the importance of the unique relationship Starbucks partners
have built with customers around the world, and attributed the company’s
success to partners’ contributions.
“The equity of the Starbucks brand has been built by the experience,
which comes to life through our partners and the relationships they have
with our customers,” Schultz said. “At a time when many companies are
cutting benefits, we are continuing to invest in our most important
assets: our people.”
Last year Starbucks invested $250 million in healthcare benefits for
eligible full and part-timers, shared $234 million in pre-tax stock
gains with partners, and matched $50 million in 401(k) contributions.
Since the company started offering equity to partners in 1991, it has
shared more than $1 billion in value in the form of stock with partners
at every level of the company.
Schultz also highlighted how the company is redefining the role and
responsibility of a public company in response to critical societal
challenges, citing several examples:
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Create Jobs for USA: In 2011 amid greater than nine percent
unemployment rate, Starbucks collaborated with the non-profit
Opportunity Finance Network to launch the Create Jobs for USA program,
which funds loans to small businesses who face challenges getting
credit. The effort has raised $15 million, which has been leveraged to
deliver $105 million in loans and create or retain more than 5,000
jobs over the past several years.
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Come Together: Last October in the middle of the 16-day federal
government shutdown which cost the country $2 billion in lost
productivity and more than 120,000 private sector jobs, Starbucks
launched a nationwide petition in its more than 7,000 company-operated
U.S. stores urging the government to re-open, pay its debts on time
and reach a long-term, bipartisan budget deal by the end of the year.
In less than a week, the company collected and delivered nearly two
million signatures to the U.S. Congress and the White House.
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Veterans and Military Families: More than one million service
members will transition back to civilian life after a decade of war
over the next several years, facing an unemployment rate that is more
than double the national average despite having valuable skills and
directly transferable experience that can benefit many of the nation’s
top-performing companies and non-profit organizations. Schultz
reiterated Starbucks commitment to hire 10,000 veterans and military
spouses by the end of 2018 and to open five community stores that will
make a contribution for every transaction to non-profit organizations
that support veterans entering the civilian workforce and spouses of
active-duty military personnel. He also announced that the company is
making good on its commitment by hiring hundreds of veterans already,
investing in the company’s recruitment and retention programs for
veterans and military spouses, and by opening two community stores
serving military communities in Lakewood, Washington and San Antonio,
Texas.
Record Starbucks Card and Loyalty Growth, New Mobile App
Starbucks chief digital officer Adam Brotman announced the release of an
updated Starbucks mobile app for iPhone®, which will extend the
company’s leadership in mobile payment and allow customers to recognize
Starbucks partners with a tip directly from the Starbucks app for
iPhone® starting today in the U.S. Mobile payment now represents 14
percent of all in-store transactions in the U.S. More than 25 percent of
all transactions are made by My Starbucks RewardsTM loyalty
members.
Brotman also emphasized record Starbucks Card growth with an estimated 1
in 8 American adults receiving a Starbucks Card this past holiday
season, which translated to 1.5 million new customers registering their
Starbucks Card and joining the My Starbucks RewardsTM loyalty
program for the first time. Starbucks now has more than 8 million My
Starbucks RewardsTM members in the North America alone.
Globally, Starbucks Cards are available in more than 28 countries, and
more than $18 billion has been loaded onto Starbucks Cards since the
start of the program in 2001.
Brand Continues to Resonate Around the Globe
Avani Davda, ceo, Tata Starbucks Limited for India, and Belinda Wong,
president, Starbucks China, shared how their respective markets continue
to represent significant long-term growth potential for the company.
Wong shared that China today has more than 1,100 stores, across 68
cities and nearly 20,000 partners. Continuing on pace to reach 1,500
stores in 2015, the team is focused on elevating the Starbucks
Experience through unique, market-level innovation, while building
the brand holistically.
Davda highlighted that India today has 40 stores in 4 cities, with
nearly 1,000 partners. The fastest growing market in Starbucks history,
the team is focused on delivering a Starbucks Experience that
resonates with India customers and engages partners.
Building a different kind of company, both are focused on developing
future leaders for their markets through training and education
investments for partners and defining unique, locally relevant ways to
invest in their coffee growing communities of Yunnan, China and Coorg,
South India.
Celebrating Coffee at Our Core, Hacienda Alsacia and the Evolution of
Starbucks Reserve® Coffees
Last year, Starbucks announced the acquisition of Hacienda Alsacia, a
240-hectare coffee farm in Costa Rica that is now acting as a global
agronomy and research center. The work on this farm is expanding the
company’s comprehensive approach to ethical sourcing as part of its
commitment and investment in supporting long-term, sustainable
approaches to farming that will benefit the broader specialty coffee
industry.
Schultz recounted his experience visiting the farm during its first
harvest earlier this year. The working farm is actively refining
Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices model and
responsible growing practices, housing a nursery of more than 160,000
hybrid seedlings. Its research represents an extension of Starbucks more
than ten year history of agronomy in collaboration with leading industry
organizations to help farmers improve productivity and coffee quality
around the world. All of this insight is supporting the diverse, complex
ecosystem of farmers, helping to support their livelihoods and to
produce high-quality arabica coffee for the specialty market.
Schultz celebrated this rich diversity by recognizing the Starbucks
Reserve® program, which makes some of Starbucks® rarest small batch
coffee available to customers by the half-pound or cup with the
company’s patented Clover® brewing system. In the coming year, Schultz
announced the company will further evolve the Starbucks Reserve® program
with new packaging and offerings, bringing the purest expression of an
exquisite cup of coffee to customers around the world.
Doing for Tea What Starbucks Did for Coffee by Reinventing the $90
Billion Global Tea Category
Schultz called the $90 billion global tea category “ripe for innovation”
and showcased the company’s ambition to do with tea what it has done
with coffee. One year following Starbucks largest acquisition to date,
Schultz highlighted how the company is growing, expanding, and
reinventing the Teavana brand and customer experience. Since the
acquisition, Starbucks has opened nearly 40 new mall-based stores and
announced plans to open more than 20 additional stores through the rest
of fiscal 2014. Schultz also announced plans to expand the company’s
reimagined Teavana® Fine Teas + Tea Bar concepts to Chicago, Los Angeles
and additional locations in New York City later this year. The company
opened two of the concepts last fall in New York and Seattle, featuring
handcrafted tea beverages, premium loose leaf teas, tea-inspired food
offerings and beautiful tea merchandise.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at news.starbucks.com.
Forward-Looking Statements
This release contains forward-looking statements relating to certain
company initiatives, strategies and plans, as well as trends in or
expectations regarding our growth and growth opportunities, market
capitalization, store openings, tea innovation and the strength, health
and potential of our business, operations and brand. These
forward-looking statements are based on currently available operating,
financial and competitive information and are subject to a number of
significant risks and uncertainties. Actual future results may differ
materially depending on a variety of factors including, but not limited
to, coffee, dairy and other raw material prices and availability, costs
associated with, and the successful execution of, the company's
initiatives, strategies and plans, the acceptance of the company's
products by our customers, fluctuations in U.S. and international
economies and currencies, the impact of competition, the effect of legal
proceedings, and other risks detailed in the company filings with the
Securities and Exchange Commission, including the “Risk Factors” section
of Starbucks Annual Report on Form 10-K for the fiscal year ended
September 29, 2013. The company assumes no obligation to update any of
these forward-looking statements.
1 Non-GAAP. FY13 GAAP EPS of $0.01 includes a $2.25 per share
litigation charge resulting from the conclusion of the arbitration with
Kraft Foods Global, Inc.
2 Non-GAAP. FY13 GAAP operating loss of $325 million includes
a pre-tax charge of $2,784.1 million resulting from the conclusion of
the arbitration with Kraft Foods Global, Inc.
Copyright Business Wire 2014