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Camera Call - More than 360 select Loblaw banner stores attempt to break Guinness World Records® title for the most Parmigiano-Reggiano cheese wheels cracked simultaneously

T.L

DARTMOUTH, NS, March 21, 2014 /CNW/ -

What: Guinness World Record-breaking attempt for the most wheels of Parmigiano-Reggiano cheese cracked simultaneously at Loblaw Companies Limited stores across Canada. Specially trained colleagues will crack more than 1,000 wheels of Parmigiano-Reggiano simultaneously in more than 360 stores.
   
Where: Dartmouth Superstore®, 650 Portland St., Dartmouth, NS
  For a full list of participating Atlantic Canada banner stores, please visit:
  Superstore.ca
SaveEasy.ca
   
Who:  Loblaw Companies Limited spokesperson, and a representative from the Parmigiano-Reggiano Cheesemaker
   
When: Saturday, March 24
  1 p.m. ADT - Simultaneous cracking of Parmigiano-Reggiano.
   
Twitter: #weloveparm

ALL CAMERAS WELCOME

 

SOURCE Loblaw Companies Limited

For products, images or additional information, please contact: 

Margaret Poole, Poole Communications, poolecom@ns.sympatico.ca  or 902.443.1410 / cell 902.456.4521

Copyright CNW Group 2014


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