NCR
Corporation, the global leader in consumer transaction technologies,
has been selected by the Digital Screenmedia Association for providing
the Best Travel & Hospitality application of digital signage.
Deployed by Dubai International Airport, NCR Wayfinding is an
interactive solution allowing passengers to search on a touchscreen for
gates, flights, restaurants, shopping, restrooms and more. It enables
passengers to easily toggle between Arabic and English, and incorporates
airport-standard symbols enabling usage by speakers of different
languages, a critical feature for the world’s second busiest airport for
international traffic.
“At an airport serving 60 million passengers a year, having an automated
solution that scans boarding passes and projects a route through this
enormous facility is vital to providing a great customer experience,”
says Tyler Craig, vice president and general manager, NCR Travel. “The
solution also provides weather forecasts at destinations and delivers
dynamic, customized content depending on how much time a passenger has
before a flight.”
NCR’s solution has a backend tool that allows airport operations staff
to update their maps and kiosks in real-time to respond to changes in
operations. For example, if a restroom or other facility is closed or
out of service, the staff can instantly change the map and all the
information center kiosks will update automatically.
“This was truly one of the best sets of entries we have ever seen,” said
Paul Flanigan, executive director of the DSA. “We received entries from
all over the world, including Denmark, Australia, Taiwan, Dubai, and
Canada as well as outstanding entries from the United States. So many of
the entries and winners are branching out beyond one channel of consumer
engagement. Many used two or three channels, including digital signage,
mobile, and kiosks. It’s clear that multi-channel interactivity is
beginning to dominate the consumer experience in every vertical.”
The Digital Screenmedia Association Industry Excellence Awards honors
the best digital signage, mobile and self-service kiosk technology
deployments across all vertical market segments. For more information on
the association and to see a full list of award winners, please click here.
ABOUT THE DSA
The DSA is an independent, non-profit association, whose mission is to
advance the growth and excellence of the global digital signage,
interactive kiosk, and mobile community through advocacy, education and
networking. Members include users of digital screenmedia in all vertical
markets including retail, hospitality, food service, and healthcare, as
well as manufacturers, resellers, and distributors of hardware and
software, network operators, integrators, advertising agencies,
consultants, analysts, publishers, trade show organizers, and service
companies. http://www.digitalscreenmedia.org
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 485 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries. The company
encourages investors to visit its web site which is updated regularly
with financial and other important information about NCR.
Web sites: www.ncr.com,
www.ncrsilver.com
Twitter:
@NCRCorporation
Facebook:
www.facebook.com/ncrcorp
LinkedIn:
www.linkedin.com/company/ncr-corporation
YouTube:
www.youtube.com/user/ncrcorporation
Copyright Business Wire 2014