National CineMedia (NCM) continues to strengthen its national cinema
advertising network with the renewal of its long-term affiliate
agreement with leading regional movie theater circuit Cobb Theatres. NCM
is also adding four new high-quality regional theater circuits to its
network to further expand its national reach and geographic coverage.
Under the terms of this exclusive long-term renewal, 14 Cobb Theatres
with 206 screens and approximately 7.5 million annual attendees will
continue to be a part of the NCM’s cinema network and present NCM’s FirstLook
pre-feature program to its patrons.
NCM also signed long-term cinema network affiliate agreements with three
new theater circuits; Fox Theatres, Atrium Stadium Cinemas and White
Mountain Entertainment. Movie Tavern, which was recently acquired by NCM
Affiliate Southern Theatres, will also now join NCM’s network in
accordance with Southern Theatres’ existing advertising affiliate
agreement. These new affiliates will add a combined 25 movie theaters
with 188 screens and approximately 6.2 million annual attendees to NCM’s
cinema advertising network in markets including New York, Dallas/Fort
Worth, Atlanta, Houston and Phoenix.
“Our renewal with Cobb Theatres and the addition of these four
high-quality regional theater circuits to our cinema network further
strengthens our competitive positioning versus other regional and
national video advertising networks,” said Kurt Hall, NCM’s president
and chief executive officer. “We look forward to working with these new
cinema partners to bring their patrons an excellent entertainment
experience through our FirstLook pre-show.”
NCM’s cinema network is the largest digital in-theater network in the
United States, with exclusive, long-term cinema advertising agreements
in place with founding member exhibitors AMC Entertainment Inc.,
Cinemark Holdings Inc. and Regal Entertainment Group, the three largest
exhibitors in the country totaling approximately 1,250 theaters and
16,560 screens. In addition, NCM has network affiliate relationships
with over 30 top regional theater circuits representing approximately
330 theaters and 3,320 screens. With the addition of these network
affiliate renewals, NCM’s national cinema network totals approximately
1,580 theaters and approximately 19,880 screens.
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
NCM presents cinema advertising across the nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM's theater advertising network covers 187 Designated Market
Areas® (49 of the top 50) and includes over 19,800 screens
(approximately 19,000 digital). During 2013, approximately 710 million
patrons (on an annualized basis) attended movies shown in theaters in
which NCM currently has exclusive cinema advertising agreements in
place. NCM Digital offers 360-degree integrated marketing opportunities
in combination with cinema, encompassing 39 entertainment-related
websites, online widgets and mobile applications. National CineMedia,
Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member
of National CineMedia LLC. For more information, visit www.ncm.com.
(NCMI-A)
About Atrium Stadium Cinemas
Atrium Stadium Cinemas is a privately run theater right in the middle of
downtown Staten Island, New York. With 12 modern screens all featuring
digital sound, there is always a movie playing for everyone! We
offer competitive pricing and a family friendly environment. www.atriumstadiumcinemas.com/
About Cobb Theatres
Cobb Theatres, based in Birmingham, Ala., is a progressive motion
picture exhibitor operating 231 screens at 19 locations throughout
the Southeastern United States. We are committed to being the leader in
providing the ultimate entertainment experience, while maintaining a
rich heritage of family values and integrity. Consistently surpassing
our guests' expectations is a natural outgrowth of our dedication to
empowering team members to deliver excellence in guest service. For more
information on Cobb Theatres, visit www.cobbtheatres.com.
About Fox Theatres
Beginning in 1958 with a single drive-in theater outside of Reading, PA,
family-owned Fox Theatres has a rich and varied history providing
memorable movie-going experiences to audiences in small and mid-size
markets. Today the Wyomissing, PA based company operates 32 first-run
digital screens at five theaters in Pennsylvania and Maryland. www.foxshowtimes.com
About Movie Tavern
Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema
eatery segment catering to adults and families with 17 high-quality
theatres and 141 digital screens in seven states. Movie Tavern combines
first-run movies with a casual dining menu and alcoholic beverage with
full service, in-auditorium dining. The company operates multiple
locations in the following markets: Dallas/Ft. Worth (6), Houston (3),
Atlanta (3), with additional locations in the Philadelphia, Denver,
Columbus, Lexington and Williamsburg markets. www.movietavern.com
About White Mountain Entertainment
2 movie theaters servicing East Central Arizona. Great family
entertainment at your local movie cinema. For more information, visit www.WMETheatres.com.
Copyright Business Wire 2014