Citi announced today that Heather Cox has been named Chief Client
Experience, Digital and Marketing Officer for Global Consumer
Banking. In this position, Cox will be responsible for developing and
implementing the vision, strategy and execution of a common client
experience, driving global customer satisfaction efforts and leading
Digital, Marketing and Decision Management across Global Consumer
Banking. She will report to Global Consumer Banking CEO Manuel
Medina-Mora.
“Heather has a unique blend of expertise in digital, customer data and
insights, product development, marketing and a strong track record of
success,” said Manuel Medina-Mora, CEO of Global Consumer Banking at
Citi. “As we globalize our business, delivering a client experience that
is differentiated and consistent across all channels and products,
particularly in digital, will be critical to our success.”
Heather joins Citi from Capital One where she developed, led and
delivered a comprehensive customer experience strategy, leveraging
digital innovations and customer data insights to help position the
company for further growth, customer engagement, and operating
efficiency. Heather served as Head of Card Operations, including the
leading the integration of the HSBC portfolio into Capital One. Prior to
Capital One, she was Head of North America Operations at E*TRADE,
focused on driving customer experience through online channels.
“Citi's history of innovation and unique global footprint together
provide a powerful opportunity to shape the future of banking in an
increasingly digital era,” said Heather Cox. “I am excited to join the
Citi team and help them succeed in delivering a consistently remarkable
global client experience.”
About Citi
Citi, the leading global bank, has approximately 200 million customer
accounts and does business in more than 160 countries and jurisdictions.
Citi provides consumers, corporations, governments and institutions with
a broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities
brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com
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Copyright Business Wire 2014