D&B (NYSE:DNB), the world’s leading source of commercial information and
insight on businesses, and SugarCRM, the company enabling businesses to
create extraordinary customer relationships with the most innovative and
affordable CRM solution in the market, today announced an alliance to
enable seamless, native integration of D&B business content into
SugarCRM.
The integrated solution will be available to customers in April 2014.
“Sales, marketing, and customer service teams are fighting a losing
battle against incomplete data,” said Mike Sabin, senior vice president,
Partner Solutions, D&B. “CRM users want to maximize their sales and
marketing efforts, but until now they’ve had limited access to quality
business information. Through our new partnership with SugarCRM, users
can overcome this challenge with company, industry, and contact data
flowing directly into their CRM.”
Both companies aim to provide SugarCRM users with an intelligent CRM to
grow their businesses through integrated access to prospect, customer,
and opportunity information. Customers gain access to D&B’s global data
on more than 230 million businesses and 100 million contacts.
“Today’s typical customer-facing individual is overwhelmed by the sheer
volume of data available around prospects and customers,” said Clint
Oram, co-founder and CTO, SugarCRM. “Combining the powerful, intuitive
user experience from Sugar UX™ with D&B’s extensive data services
enables Sugar users to turn ‘big data’ into ‘little data’— leading to
more informed and intelligent decisions, shorter sales cycles, and
greater overall customer satisfaction.”
SugarCRM users will experience a number of advantages:
-
Time savings from more complete, current, and accurate information
with no manual entry
-
Faster closed deals by identifying the best prospects and gaining
visibility into cross-sell and upsell opportunities
-
Improved campaign effectiveness and metrics through more accurate lead
data
-
Stronger customer loyalty and advocacy through a 360-degree customer
view
SugarCRM users can choose from three levels of D&B data integration
based on their needs and budgets. Each level provides different types
and quantities of company and contact information, as well as detailed
industry and competitor data.
Available Through SugarCRM Resellers
The integrated solution will be available through SugarCRM resellers.
Users can purchase D&B data subscriptions from participating SugarCRM
channel partners, who will provide local sales and support.
To learn more about D&B for SugarCRM and to view the on-demand
webinar introducing the joint solution, visit dnb.com/partner/sugar.
About SugarCRM
SugarCRM enables businesses to create extraordinary customer
relationships with the most innovative and affordable customer
relationship management (CRM) solution on the market. By placing the
individual at the center of its solution, SugarCRM is putting the “i” in
CRM and empowering people at all levels of an organization to better
understand and engage with customers. Based in Silicon Valley, SugarCRM
is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden
International. More than 1.4M individuals in over 120 countries rely on
SugarCRM. To learn more visit www.sugarcrm.com or
follow @SugarCRM.
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of
commercial data, analytics and insight on businesses, or “content.” Our
global commercial database contains more than 230 million business
records. We transform commercial data into valuable insight, which is
the foundation of our global solutions that customers rely on to make
critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability, and D&B Sales & Marketing Solutions™ to provide data
management capabilities that provide effective and cost efficient
marketing solutions to increase revenue from new and existing customers.
For more information, please visit www.dnb.com
or follow @DnBUS.
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