VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 1, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio continues to experience tremendous platform growth.
For the first 17 weeks since launch, Mobio has achieved the following milestones:
- 4.3 million unique visitors
- 23.7 million page views
- 182,000 registered users via social login (Facebook or Twitter)
- 231 countries and territories (inbound traffic)
- 590,000+ fan questions / requests
- 50+ celebrity influencers
- 78% mobile usage
- 17.2 million native ad impressions
- Ad unit rates up to $7 eCPM on native mobile banners and $84 eCPM on pre-roll video
- 1250+ unique inbound link sources including MTV, People, Huffington Post, E! Online, Good Morning America, US Magazine, and ABC news.
- Global advertisers including T-Mobile, Microsoft, AT&T, Kraft, Foot Locker, Sony, Best Buy, Shell and more through ad network partners
Mobio INsider is also now ranked in the top 10,000 websites (#9396 - April 1) by traffic globally. Mobio INsider has had hit highs of 175,000 daily unique visitors and 1,000,000 daily page views during the past month.
Mark Binns, CEO of Mobio, said, "Mobio INsider continues to reach new traffic highs daily and monthly as we execute on our strategy of monetizing social media for our influencers. Our influencer base continues to grow quickly, and we have begun direct ad sales to agencies and tier-1 brands. We have also successfully started selling direct guaranteed placement deals tying specific brands with their desired influencer of choice."
About Mobio
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com
About LX Ventures
LX Ventures identifies high potential technology companies at revenue and brings together the right mix of talent, experience and resources to rapidly accelerate each company's growth. Our value-added approach enables our portfolio companies Mobio, Strutta, Sosido and Copper.io to focus on scaling, driving revenue and expanding market share. LX is publicly traded company on the TSX-V, headquartered in Vancouver, BC. To learn more, visit http://www.lxventures.com
ON BEHALF OF THE BOARD LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.