TORONTO, April 2, 2014 /CNW/ - Today, S&E Sponsorship Group Inc. (S&E) is proud to announce that it has been
selected as the Sponsorship Agency of Record for Intact Insurance
(Intact). S&E will work alongside Intact's brand team and existing
agency network to develop and execute the brand's sponsorship strategy
providing overall strategy consulting, property evaluations, and
negotiation services.
"Over the past few years we have successfully used sports sponsorship
(amateur and professional) to build our brand, engage the pride of
employees, and showcase our leadership to brokers. We look forward to
working with S&E to further leverage our sponsorships and grow the
Intact brand. The passionate and disciplined approach that their agency
brings to sponsorship marketing deeply resonated with our
organization," said Monika Federau, Senior Vice President & Chief
Strategy Officer at Intact Financial Corporation. "Intact is guided by
our strong corporate values. We believe in respect, integrity, social
responsibility, and striving for excellence to over-deliver for our
clients. It was important to us to find an agency that shared these
values. In S&E, we are confident that we have found that agency."
"It is an incredible privilege to work with the largest home, auto, and
business insurer in Canada," said S&E Sponsorship Group's President &
CEO Brian Cooper. "At S&E, we are proud to work alongside category
leaders in sponsorship. Our business with Intact Insurance is a
continuation of that commitment. S&E will provide strategic counsel to
Intact that is guided by our key operating principles: dedicated client
service, discipline and analytical rigour, and an integrated and
collaborative approach to account management."
Brand-agency fit is important to both Intact and S&E. As S&E Partner and
Vice-President, Strategy Matthew Logue noted, "It was clear in our
initial meetings with Intact Insurance that there was a sense of shared
values, and an equal belief in the potential of sponsorship as a
strategic platform for the brand. We're excited about what we can
accomplish together."
About Intact Insurance
Intact Insurance is Canada's largest home, auto and business insurance
company, the choice of more than four million consumers. Its
coast-to-coast presence and its strong relationship with insurance
brokers mean the company can provide the outstanding service, comfort
and continuity customers deserve. Intact Insurance (www.intact.ca) is a member company of Intact Financial Corporation (TSX: IFC), the
largest provider of property and casualty insurance in Canada. (www.intactfc.com)
About S&E Sponsorship Group
S&E Sponsorship Group Inc. (www.sesponsorshipgroup.com) is Canada's leading sponsorship agency, providing strategic counsel
and activation solutions to Tier-1 brands. S&E works only on behalf of
sponsors. No Properties. No Conflict. No Bias. It's an approach
appreciated by leading Canadian brands like Scotiabank, Boston Pizza,
Canadian Tire, SiriusXM, Sport Chek, and Mark's among others. S&E
provides clients with effective solutions for demanding business needs:
sponsorship consulting, negotiations, sponsorship valuation,
relationship management, and activations management.
SOURCE S&E Sponsorship Group
