TUCSON, AZ and ANDOVER, MA--(Marketwired - Apr 14, 2014) - AudioEye, Inc. (OTCQB: AEYE) has partnered with K3 Strategic Development Group to develop and execute a calculated partnering effort designed to increase awareness of the Audio Internet® Accessibility Platform and accelerate sales within the government market. For the last 14 years, K3 has been intimately involved in the federal contracting community, whereby it has excelled at developing highly valuable revenue strategies for innovative technologies seeking access to the government procurement market.
As the largest and most unique marketplace in the world, the U.S. government offers abundant opportunities for companies like AudioEye, and in some cases can become a catalyst for explosive growth. However, as most emerging technology companies have realized, the federal market is extremely complex and much more difficult to penetrate than the commercial sector. Having a keen understanding of both the government procurement system and motivations of senior leadership, K3 provides AudioEye with a more effective course of action for the accomplishment of its objectives.
"Distribution to federal agencies is central to the success of AudioEye's business plan, and K3's impact on our strategy has catapulted us towards multiple contracts from agencies, value-added resellers and substantial distribution partnerships across the U.S. government spectrum," noted Nathaniel Bradley, CEO of AudioEye, Inc. "Going beyond basic marketing techniques, K3 has opened the door to a truly effective and repeatable strategy that is perfectly aligned with our goals and effectively targets this foundational government market opportunity."
"By strategically partnering with selected companies that are well established within the government market, possess unique business capabilities, and have access to highly lucrative contracting vehicles with multiple agencies, AudioEye can bypass years of sales and marketing efforts and be placed at the forefront of the procurement system," continued Bradley. "Specifically designed as a turnkey solution, K3 has orchestrated a number of teaming relationships for AudioEye in an expedited and meaningful fashion. By leveraging the past performance and marketing proficiency of these federal contractors, AudioEye can be quickly introduced to decision makers and the procurement process instead of fighting just to be recognized."
Aside from the opportunity to increase their revenue by teaming with AudioEye, these contracting companies can expand their capabilities and enhance their competitive position by offering a proprietary solution that fits a universal need in the government market. The issue of electronic information accessibility for people with disabilities is currently a very timely topic within federal agencies that currently fail to meet the requirements set forth in various mandates, such as the Communications & Video Accessibility Act (CVAA) and Section 508 of the Rehabilitation Act of 1973. To date, the AudioEye product represents the only platform that fully complies with these mandates. With over 20,000 websites maintained by federal agencies, contractors partnering with AudioEye have a distinct competitive advantage by offering the Audio Internet to their customers within the federal government.
Tom Kurk, CEO of K3, said, "Although we have worked with all kinds of technology companies in this capacity, we have never witnessed a company approach this sales strategy with such tenacity and willingness to adapt as AudioEye. By combining these factors with the receptiveness of partnering companies, I envision great successes for the AudioEye product."
Although the partnering relationship has only been in effect for a matter of weeks, the teaming relationships orchestrated by K3 have already provided AudioEye access to dozens of federal agencies and resulted in initial steps being taken to solidify contracts for potentially hundreds of websites. These partnerships are with contractors ranging from very small integrators in unique niche markets to larger, more dominant players that capture hundreds of millions of dollars in federal contracts spanning over numerous agencies. In addition, by teaming with select smaller companies that are categorized as 8(a) or Service Disabled Veteran Owned (SDVOB), the AudioEye product can often be purchased by agencies on a sole-sourced basis.
The AudioEye team expects to execute dozens of strategic partnerships over the coming months to maximize the probability of capturing contracts on a timely basis, given that over 35% of annual federal government expenditures occur within the last two months of the fiscal year ending September 30th.
About K3
K3 is a turn-key, full solutions partner for selected businesses that desire a strategic growth plan to accelerate sales, enter new markets, and ultimately secure a higher market valuation. Fundamentally, K3's model is designed to leverage a company's strengths while addressing its limitations by seeking a different approach to the front-end of their business. K3 excels at creating strategic sales channels that accelerate product placement, awareness, and demand. At its core competency, K3 orchestrates partnerships with established government contractors, thereby creating an effective sales cycle for nearly every type of product or service. For more information, please visit www.k3grp.com.
K3 Strategic Development Group
300 Brickstone Sq, #201
Andover, MA 01810
About AudioEye, Inc.
Incorporated in Tucson, Arizona in 2005, AudioEye focuses on working to improve the mobility, usability and accessibility of all Internet-based content through the development, sale, licensing and use of its proprietary accessibility technologies. Audio Internet® is a technology that utilizes patented architecture to deliver a fully accessible audio equivalent version of a visual or mobile website in a compliant format that can be navigated, utilized, interacted with, and transacted from, without the use of a monitor or mouse, by individuals with visual impairments. For individuals with hearing impairments, Audio Internet® provides captioning for websites, while the challenges of reaching those with other impairments are also addressed by the technology platform.
Complete with an ever-growing suite of utilities tailored to the needs of different disabled users, the AudioEye® Audio Internet® Accessibility Platform is a fully scalable cloud-based solution designed and developed to meet the needs and compliance mandates for an ever-growing demographic.
AudioEye's common stock trades on the OTCQB under the symbol "AEYE". Please visit www.audioeye.com for more information.
AudioEye, Inc.
5210 E. Williams Circle #500
Tucson, AZ 85711