Skechers
Performance Division announces brand ambassador and elite athlete,
Meb, will be racing in a new shoe in Boston—debuting the all-new Skechers
GOmeb Speed 3—the latest evolution of his namesake racing shoe.
This is the first time the public will see the GOmeb Speed 3. This also
coincides with the launch of a new ad campaign titled “GO MEB, GO!”
debuting in Boston in support of Meb.
Skechers GOmeb Speed 3 (Photo: Business Wire)
"I'm excited to be racing in Boston this year, and the strong support
from Skechers Performance Division with this new campaign and the
encouragement from the fans and the crowd on the course always inspires
me,” said Meb. “I’ve felt good training and the new GOmeb Speed 3 that
I'll be racing in has felt great—I'm looking forward to debuting the
shoe at this notable race.”
The new Skechers GOmeb Speed 3 will be available for purchase in fall
2014 and features an updated design on the upper for a more streamlined
look, newly engineered materials on the upper for a lighter, more
breathable, comfortable feel and repositioned GOimpulse sensors on the
outsole. Additional details on the GOmeb Speed 3 will be released later
this year.
The GO, MEB GO! ad campaign highlights Meb’s top accomplishments since
joining the Skechers
Performance Division in 2011, including first U.S. finisher in the
London Games in 2012 and winner of the 2014 U.S. Half Marathon
Championships in Houston, TX. The campaign launches with outdoor
advertising in bus shelters in the Boston area as well as print ads in
select running magazines.
“Boston is a pinnacle race this year, and as we developed this campaign,
it was important to us to not only support Meb and his accomplishments
as a champion marathoner, but we also wanted to encourage those in
Boston and those watching the race at home to cheer for America’s top
marathoner,” said Michael Greenberg, President, SKECHERS. “Unity is
definitely the sentiment for Boston 2014 and we applaud all those who
are participating in this year’s race.”
Skechers
Performance Division will be exhibiting at the John Hancock Sports
and Fitness Expo in Boston, April 18th - April 20th
at booth 2626.
Skechers Performance Division athletic shoes are available for men and
women at SKECHERS retail stores, select specialty run retailers and
online at Skechers.com. The new GOmeb Speed 3 will be available in fall
2014. Learn more about our products, athletes and much more on our new
custom YouTube channel, SkechersGOrun.com
and follow us on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/skechersperformance).
For more information and interview opportunities, please contact Jolene
Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of footwear for men, women
and children under the SKECHERS name. SKECHERS footwear is available in
the United States via department and specialty stores, company-owned
SKECHERS retail stores and its e-commerce website, and over 100
countries and territories through the company’s global network of
distributors and subsidiaries in Brazil, Canada, Chile, Japan and across
Europe, as well as through joint ventures in Asia. For more information,
please visit www.skechers.com
and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements include,
without limitation, any statement that may predict, forecast, indicate
or simply state future results, performance or achievements, and can be
identified by the use of forward looking language such as "believe,"
"anticipate," "expect," "estimate," "intend," "plan," "project," "will
be," "will continue," "will result," "could," "may," "might," or any
variations of such words with similar meanings. Any such statements are
subject to risks and uncertainties that could cause actual results to
differ materially from those projected in forward-looking statements.
Factors that might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with respect to
certain of the Company’s historical financial statements; international,
national and local general economic, political and market conditions
including the ongoing global economic slowdown and market instability;
entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers, decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2013. The risks included here are not
exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
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