UM, a division of IPG Mediabrands, has been selected by Build-A-Bear as
its media agency of record in N. America and the United Kingdom.
As part of the media assignment, UM will handle all media business in N.
America and the United Kingdom for Build-A-Bear, including planning,
buying, analytics, strategy and digital. The account will be led from
UM’s New York, Detroit and London offices.
Eileen Kiernan, Global CMO of UM, said, “Build-A-Bear has an exciting
opportunity to build on their core competencies and evolve their brand
equity to enhance their experiential brand for families. We look forward
to partnering with Build-A-Bear on this transformation journey. We are
thrilled that Build-A-Bear has chosen UM’s strategic vision and
innovative media solutions, along with our advanced digital and
analytics capabilities to attract new customers, deepen customer loyalty
and drive competitive advantage for their brand."
“Build-A-Bear is a powerful global brand with strong recognition and
emotional connection with consumers of all ages. We are excited to be
working with UM to engage a broader consumer base and elevate our
interactive entertainment model,” said Gina Collins, chief marketing
officer of Build-A-Bear. “UM’s highly creative and strategic team will
help us drive dynamic growth as we evolve the Build-A-Bear brand.”
Build-A-Bear joins UM’s prestigious list of clients including Chrysler,
Coca-Cola, Hershey’s, Johnson & Johnson, L’Oreal Paris, Microsoft,
Nationwide and Sony.
About UM
UM (www.umww.com)
is a global media agency that fuses curiosity and creativity to unlock
competitive advantage for brands through media. Our philosophy of
curiosity is driven by the power of story-telling fueled by
intelligence, insights and ideas. A division of IPG Mediabrands, UM has
more than 130 offices in 100 countries and over 4,800 employees
committed to developing creative, strategic and customized campaigns for
every client. Ranked as the most creative media agency by AdNews in
2012, UM also was recognized for leadership in advanced analytics by Media
Magazine. UM’s list of clients includes Brown-Forman, Chrysler,
Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris,
Microsoft and Sony. In 2012, UM’s new business global wins and retention
received a grade A from RECMA.
About Build-A-Bear Workshop, Inc.
Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only
global company that offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400 Build-A-Bear
Workshop stores worldwide, including company-owned stores in the U.S.,
Puerto Rico, Canada, the United Kingdom and Ireland, and franchise
stores in Europe, Asia, Australia, Africa, the Middle East, and
Mexico. The company was named to the FORTUNE 100 Best Companies to Work
For® list for the sixth year in a row in 2014. Build-A-Bear
Workshop (NYSE:BBW) posted total revenue of $379.1 million in fiscal
2013. For more information, call 888.560.BEAR (2327) or visit the
Investor Relations section of its award-winning Web site at buildabear.com®.
Copyright Business Wire 2014