TORONTO, April 29, 2014 /CNW/ - Weber Shandwick, one of the world's
leading global public relations firms announced today that Blair
Peberdy has joined the agency as an Associate within its Corporate
practice in Canada where he will serve as a key contributor in the
development and growth of the practice, adding his extensive knowledge
of consumer and community relations within the energy sector.
"Blair will be an invaluable asset to our Corporate practice as he is
one of Canada's most-awarded communicators in the energy sector," says
Greg Power, president, Weber Shandwick Canada. "His expertise will fit
well into the expansion of our corporate practice, aligning with our
commitment to offering our clients excellent work through our
integrated communication culture."
Peberdy's nearly 40-year career spans multiple decades at Toronto Hydro,
where he served as Vice President, Marketing, Communications and Public
Affairs, becoming one of the most-experienced members of the senior
management team. His work there included pioneering and implementing
multi-platform, award-winning consumer electricity conservation and
demand-management programs. Peberdy's vast experience in employee
communications, government relations, and stakeholder management across
the energy and utility sector complements Weber Shandwick's integrated
offering.
"After several decades of building and leading teams, I know first-hand
how important it is to be client-focused, and Weber Shandwick gets it
right," said Peberdy. "They are an extremely talented and collaborative
group of communications professionals who live their values and put
their clients at the centre of their business."
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices
in 81 countries. The firm's diverse team of thinkers, strategists,
analysts, producers, designers, developers and campaign activators has
won the most prestigious awards in the world for innovative,
creative approaches and impactful work, including being honored as a
2014 Ad Age A-List Agency and winning four 2013 Cannes Lions. Weber Shandwick was
also named PRWeek's International Consultancy of the Year and The Holmes Report's Best Healthcare Consultancy in the World in 2013, in addition to
earning numerous best place to work accolades. The firm deploys deep
expertise across sectors and specialty areas, including consumer
marketing, corporate reputation, healthcare, technology, public
affairs, financial services, corporate social responsibility, financial
communications and crisis management, using proprietary social, digital
and analytics methodologies. Weber Shandwick is part of the Interpublic
Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
SOURCE Weber Shandwick Worldwide
Image with caption: "Blair Peberdy has joined Weber Shandwick Canada as an associate in its corporate practice (CNW Group/Weber Shandwick Worldwide)". Image available at: http://photos.newswire.ca/images/download/20140429_C5690_PHOTO_EN_39758.jpg
