Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), launched a new customer loyalty
program called Magical Movie Rewards on March 30. Designed to enhance
the movie-going experience for customers, Marcus Theatres released this
user-friendly program across its 55-theatre network and is already
making a statement by exceeding 215,000 members in just one month.
“Thousands of customers are registering each day to become Magical Movie
Rewards members,” said Rolando B. Rodriguez, president and chief
executive officer of Marcus Theatres. “We are pleased with this
overwhelming response. We are excited to continue offering guests
memorable entertainment experiences at our theatres.”
Guests can register for the loyalty program one of two ways: 1)
Selecting Magical Movie Rewards using the Marcus Theatres mobile app
downloadable at the App Store for iPhone® or at Google Play
for Android phones or 2) by getting a card at the box office and
registering online.
The Magical Movie Rewards loyalty program allows members to earn points
and access special offers. One point is earned for every dollar spent.
For every 100 points, the member receives $5 in rewards. The rewards are
then redeemable at the box office, concessions or at the many Marcus
Theatres’ food and beverage venues. These include Big Screen Bistros
which provide in-theatre guest dining, Take Five Lounges with
full-service bars and chef-inspired menus, plus Zaffiro’s restaurants
and Zaffiro’s Express outlets with Thincredible® pizzas – and
lots more.
Members of the loyalty program receive other valuable rewards to add to
the overall entertainment experience including:
-
No Fees for Online or Mobile Ticketing – Loyalty card members
avoid any ticketing fees that traditionally come with online or mobile
purchases, simply by becoming a member.
-
Ticketing and Screening Opportunities – Exclusive advance
ticketing opportunities and member-only screenings are available for
Magical Movie Rewards members.
-
Concession Offers – Members receive free popcorn on $5 Tuesdays
and free refills on fountain drinks every day. In addition, customers
receive targeted offers on various concession purchases.
-
Marcus Magic Surprises – Random loyalty members will receive
promotional surprises in-theatre, online or by phone.
One Marcus Magic Surprise is especially unique to the Marcus Theatres’
loyalty program. Each month, one lucky rewards member will receive a
personal call from Rolando Rodriguez, the president and CEO. The monthly
winner in May will be awarded 1,000 points ($50) just by getting the
call! Prizes will change over time, encouraging continued customer
involvement.
“At Marcus Theatres, each of our associates takes customer loyalty
personally,” said Rodriguez. “I look forward to surprising a winner with
a new prize each month. It’s another great way for me to connect with
our guests.”
The Magical Movie Rewards program is the latest example of Marcus
Theatres’ commitment to better understanding its customers and providing
them with their ideal movie experience. “Plus, we have partnered with
Movio, a global leader in data analysis for the cinema industry. Put
simply, Movio ensures our offers match the interests of our guests.”
With its best-in-class data analytics and campaign management platform,
Movio will allow more targeted communication with loyalty members. The
software helps provide insight into customer preferences, attendance
habits and general demographics, which helps deliver an enhanced
film-going experience to members of Marcus Magical Movie Rewards.
Marcus Theatres continues its nearly 80-year tradition as an industry
leader by creating programs, comforts and conveniences for its
movie-going guests. Its innovative offerings include signature food and
beverage concepts and the UltraScreen® DLX™ (Dream Lounger
eXperience), which combines massive screens, immersive Dolby®
Atmos™ sound and comfortable DreamLoungerSM recliners. This
is all part of a $50 million investment plan to be completed by the
company across its 55-theatre circuit by the end of May.
About Marcus Theatres
Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit
in the United States and currently owns or operates 685 screens at 55
locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
and Twitter
(@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus
Theatres division, the company’s lodging division, Marcus®
Hotels & Resorts, owns and/or manages 18 hotels, resorts and
other properties in 10 states. For more information, visit the company’s
web site at www.marcuscorp.com.
About Movio
Movio (www.movio.co)
is the global leader in marketing data, analysis, insights and campaign
creation and management for theatrical exhibitors and distributors.
Working with cinema exhibitors and distributors in six regions
worldwide, Movio maintains real-time, authoritative data on the loyalty
activity and transactions of over 26 million customers. Website: www.movio.co
Twitter: @MovioHQ LinkedIn: www.linkedin.com/company/movio
Copyright Business Wire 2014