Marking an annual spring rite of passage – Vidalia® onions
shipping from the unique soil of southeast Georgia in late April –
Applebee’s restaurants recently unveiled the new Grilled Vidalia®
Onion Sirloin by accepting the ceremonial first Vidalia® onion
from representatives of the Vidalia® Onion Committee at
“VidaliaBee’s,” an Applebee’s restaurant renamed for the occasion in
Dunwoody, Ga. - near the nation’s first Applebee’s location in Decatur,
Ga.
Applebee's new Grilled Vidalia® Onion Sirloin (Photo: Business Wire)
The Grilled Vidalia® Onion Sirloin – a tender 7 oz. sirloin, grilled to
order and topped with a grilled and caramelized slice of sweet Vidalia®
onion, with garlicky spinach and smashed and crisped red-skinned
potatoes in a warm, sweet and spicy Hawaiian BBQ sauce – is the star of
a new Applebee’s menu arriving just in time for warmer weather, with
ingredients chosen to highlight the season’s best flavors.
The new Shrimp Scampi Linguine, new Unbelievably Great-Tasting &
Under 550 Calorie Strawberry and Avocado Salad and new Weight
Watchers®-endorsed Chicken Freshcado, along with Guest
favorites like the Margarita Queso Chicken & Shrimp and
legendary Grilled Chicken Wonton Tacos appetizer, round
out the delicious new lineup with light flavors and hints of summer sure
to transport Guests to their summer happy place, wherever that may be.
And because no happy place is complete without a good beverage in hand,
Applebee’s will launch a line of new margaritas and cocktails just in
time for the summer season. The refreshed margaritas include Guest
favorites like the Perfect Margarita as well as five new margaritas and
five new cocktails.
“Forget the polar vortex, and bring on summer fun,” said Peter Czizek,
Applebee’s Vice President of Culinary and Menu Strategy. “Our new menu
is full of bright dishes made with freshly prepared ingredients that
bring out great flavors for warmer weather, and we can’t wait for our
Guests to discover how Vidalia® onions take our steaks to the
next level.”
“We are thrilled to provide our unique, sweet Vidalias® to
Applebee’s. Our onions are exclusively grown in the mild climate and
unique soil surrounding Vidalia, Georgia, and are inherently special to
our region. Applebee’s Guests around the country are in for a special
treat this summer,” said Susan Waters, Executive Director of the Vidalia
Onion Committee.
New Under-600 Calorie Lunch Combinations
Applebee’s new under 600-calorie lunch combinations make for a better
afternoon – it’s (almost) a fact. With new pastas, sandwiches and salads
to pair, Guests can reclaim their lunch with a satisfying and
personalized meal they don’t have to feel guilty about eating.
Applebee’s proves it’s the go-to lunch spot with more than 200 different
lunch combinations starting at $6.99.
#WinBehindTheFresh
Continuing its pursuit to be the biggest fans of its fans, Applebee’s is
giving one lucky Guest the chance to go behind the scenes at an
Applebee’s photo shoot in San Francisco. Partnering with Spotify,
Applebee’s is asking fans to add their “freshest” songs to the
#WinBehindTheFresh playlist.
To participate, fans can request songs using the Twitter hashtag
#WinBehindTheFresh, add their own tune on Spotify, or Instagram a
picture of an Applebee’s meal with the hashtag #WinBehindTheFresh.
Applebee’s social media team will randomly choose a winner to see
firsthand how the magic happens.
New Menu Items and Refreshed Beverages
-
Grilled Vidalia® Onion Sirloin: A tender 7 oz. sirloin is
grilled to order and topped with a grilled and caramelized slice of
sweet Vidalia® onion, with garlicky spinach and smashed and
crisped red-skinned potatoes in a warm, sweet and spicy Hawaiian BBQ
sauce.
-
Shrimp Scampi Linguine: Steaming linguine noodles are tossed in
a citrus scampi sauce, then layered with grill-seared juicy shrimp and
zucchini and finished with a scoop of pomodoro sauce, Applebee’s
Parmesan cheese blend and torn basil.
-
Strawberry and Avocado Salad: Strawberry slices, fresh arugula
and romaine are tossed in a fresh chili lime vinaigrette and topped
with fire-grilled chicken breast. Hand-cut avocado chunks add a creamy
complement to the zesty dressing.
-
Weight Watchers®-endorsed Chicken Freshcado: Fire-grilled whole
chicken breast loaded with avocado, pineapple, peppers, onions,
zucchini and cucumbers and served with white rice.
-
Refreshed Margaritas: Perfect Margarita, Strawberry Lime
Margarita, Perfect Sangria Margarita, Malibu® Red Tropical ‘Rita, Main
Street ‘Rita®.
-
Brand-New Cocktails: Island Blast Rum Punch, Jack’s Berry
Smash, Kentucky Fruit Tea, Fresh Fruit Citronade, Spiked Summertime
Soda
The Applebee’s Brand
Applebee's is the world's largest casual dining chain, with
approximately 2,000 locations in 49 states, 16 countries and one U.S.
territory. Based in Kansas City, Missouri, Applebee's takes pride in
providing a welcoming, neighborhood environment where everyone can enjoy
the dining experience. Applebee's Neighborhood Grill & Bar® restaurants
are franchised or operated by DineEquity’s wholly-owned subsidiary,
Applebee's International, Inc. and its affiliates.
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Copyright Business Wire 2014