LAKE FOREST, Calif., May 6, 2014 /PRNewswire/ -- Kwikset®, a leading brand of the Hardware and Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), will debut a brand new paint scheme for Richard Childress Racing (RCR) driver Ryan Newman's No. 31 Chevrolet for the May 10 running of the NASCAR Sprint Cup Series race at Kansas Speedway. The paint scheme is part of Kwikset's season-long partnership with the 15-time NASCAR championship racing organization.
"Our sponsorship of Ryan's No. 31 car has been a great success this year for Kwikset and Richard Childress Racing," said Greg Gluchowski, president, HHI. "It has provided us with a national platform to showcase our unprecedented Kevo smart lock and SmartKey technologies. We look forward to being Ryan's primary sponsor on May 10."
The partnership between Kwikset and Newman is a natural one, as the driver and leader in residential locks both share a passion for innovative technology and advanced engineering. On the hood of the car, Kwikset will promote its new smart lock Kevo, an industry-first Bluetooth-enabled deadbolt that allows authorized users to unlock their door with the touch of a finger while their smartphone remains in their pocket. Kwikset is also the company behind first-of-its-kind SmartKey Re-Key Technology, which lets homeowners re-key their locks in seconds without removing them from the door. Kwikset SmartKey locks also offer superior pick resistance and pass the most stringent security standards.
"My team and I are passionate about security and innovation, so having Kwikset as a sponsor is a natural alignment," said Newman. "Along with technology, the company has an eye for design, and the paint scheme they created will look great under the lights at Kansas Speedway."
Kwikset sees great opportunity in NASCAR, a sport that aligns with Kwikset's values, and consistently looks for ways to engage with NASCAR's passionate fan base. This is the second consecutive season that the leader in home security has sponsored an RCR team and created a Kwikset-branded paint scheme for a Sprint Cup Series race.
Newman, nicknamed "Rocket Man," has had a successful NASCAR career and is currently ranked ninth in the Sprint Cup Series point standings heading into this Saturday night's 400-mile race at Kansas Speedway. In his 15 years as a Cup driver, he has achieved 17 victories and more than 185 top-10s, and was named NASCAR Sprint Cup Series Rookie of the Year in 2002 and Driver of the Year in 2003. Newman has won two of the sport's most prestigious events, the Daytona 500 at Daytona International Speedway in 2008, and the Brickyard 400 at Indianapolis Motor Speedway in 2013. He's also finished a career best of sixth in the final NASCAR Sprint Cup Series standings three times.
For more information on this partnership, please contact Stefen Lovelace at 410-821-8220 or visit www.kwiksetpresskit.com.
About Kwikset
Hardware and Home Improvement (HHI) is a major manufacturer and supplier of residential locksets, residential builders' hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders' hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia. To learn more about Kwikset, visit www.Kwikset.com.
About Spectrum Brands
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs about or approximately 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios/American Ethanol/Bass Pro Shops Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/WIX Filters/ Kwikset Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Smokey Mountain Herbal Snuff/Anderson's Pure Maple Syrup Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters/ Smokey Mountain Herbal Snuff Chevrolet) and a multi-driver lineup with the No. 33 Menards Chevrolet team.
Video - http://www.youtube.com/watch?v=SDowgL45Tlc&feature=youtu.be
SOURCE Kwikset