BURNABY, BRITISH COLUMBIA--(Marketwired - May 6, 2014) - Naturally Splendid Enterprises (the "Company") (FRANKFURT:50N)(TSX VENTURE:NSP) is pleased to announce that they have achieved full Non GMO Certification from Food Chain Advisor's Non GMO Project for all of the products in the NATERA ™ hemp based superfood Line.
Food consumers are becoming more selective and careful with respect to the origin and production practices of their food suppliers. The scientific practice of "genetically modifying organisms" (GMO) has come under great scrutiny and many consumers are demanding the opportunity for informed choice and assurance that the products they buy do not contain GMOs.
"Non-GMO Project Verified" is the fastest growing label in the natural products industry, representing more than 15,000 verified products and $5 billion in annual sales. The Non-GMO Project, a non-profit 501(c)3 organization, offers North America's only third party verification and labeling for Non-GMO food and products. As consumer demand for Non-GMO options increases rapidly, so does the demand for third party Non-GMO verification. While many products may claim "Non GMO" on their labels, only those products which have been tested and approved by the Non GMO Project are allowed to post the recognizable Non GMO Project verification seal.
To view the "Non GMO Project verification seal", please visit the following link:
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The Non GMO Project seal indicates that the product bearing the seal has gone through a rigorous verification process. Non GMO's verification is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance. For more information on the testing protocols go to: http://www.nongmoproject.org/product-verification/.
"We are extremely pleased to reach this milestone in product quality as we have been working diligently with the Non GMO Project team over the past months to secure this status." says Bryan Carson, VP Operations at Naturally Splendid. "Not only did we have to provide extensive data on the ingredients in our products but we were also required to have every facility involved in the production of NATERA products certified by the Non GMO Project. This new standard differentiates our company and our products from all other suppliers who have not taken this important product trait and consumer movement seriously."
About Naturally Splendid Enterprises Ltd.
Naturally Splendid markets its "NATERA™" line of hemp-based superfood products to a retail network of stores across Canada including major national retailers and specialty stores. Naturally Splendid's recently rebranded "NATERA™" line of products includes plain and flavored shelled hemp seeds and plain and flavored hemp protein powders.
Naturally Splendid has an exclusive sales agreement to market and distribute, in North America, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega™ and H2Omega™, as well as the FlaxOmega™, CanolaOmega™, and ChiaOmega™ plant based omega products. These novel products utilize microencapsulation and liposome technologies and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products.
| J. Craig Goodwin |
| CEO & Director |
Forward-Looking Statements: Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to the successful testing and evaluation H2Omega™ and HempOmega™ by Calico. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information.