Katz Media Group (KMG), the leading media representation company for
radio and television in the United States, today announced that consumer
insights and media executive Stacey Lynn Schulman will join the company
as Executive Vice President of Strategy, Analytics and Research. Known
in the industry for cutting-edge analytics and thought leadership,
Schulman brings more than 20 years of media and marketing research
experience to the newly created position. Recognized as a “Wonder Woman”
by Multichannel News, Schulman is also the 2012 recipient of the
Gold Medal for Research Innovation from the Advertising Research
Federation’s Great Mind Awards.
Stacey Lynn Schulman Named Executive Vice President of Strategy, Analytics and Research for Katz Media Group. (Photo: Business Wire)
In her new role, Schulman will oversee all analytics and insights for
the Katz Radio Group (KRG) and Katz Television Group (KTG), leading a
team of research professionals to provide world-class audience and
consumer analytics for Katz partners, advertisers and agencies.
For Katz Radio Group, Schulman will focus on KRG’s radio advocacy
efforts and lead an accelerated charge to bring additional revenue into
the radio sector through industry-leading research. She will be
responsible for developing, aggregating and analyzing the kinds of
consumer data that will clearly illustrate radio’s true power and unique
capabilities. Additionally, Schulman will also work closely with the
KTG team to grow and further develop its research assets, advocacy and
revenue-generating efforts.
“We are thrilled to have such a well-respected media trailblazer join
our team. From broadcast and cable television to the agency world,
Stacey has an enormous range of research experience across all forms of
media. Her expertise will help us evangelize the power of radio, as well
as highlight the enduring value of local broadcast,” said Mark
Rosenthal, CEO of KMG. “We look forward to leveraging Stacey’s depth of
experience to maximize the reach of broadcast with evolutionary methods
of targeting, addressability and other cutting-edge approaches for our
advertisers and broadcast partners. Understanding consumers, their
lifestyles and how they interact with our partners’ products and
services is a top priority for us. Stacey’s extensive experience in
media and consumer behavior will help take our research capabilities to
world-class levels, and arm our sales teams with compelling and credible
data to provide advertisers with the most impactful media solutions.”
“Joining Katz Media Group, the leader in the media representation
industry, is a phenomenal opportunity to work for a company with a
massive multimedia footprint,” said Schulman. “Not only does the
position embrace my television and digital background -- it also allows
me to work with radio, one of the big three media that is often
misunderstood and under-valued. I’m excited to have the opportunity to
expand consumer and advertiser understanding surrounding radio and help
tell radio’s true success story. I'm equally thrilled to be working
closely with the team at Katz Television Group to underscore the value
of local broadcast. As consumers continue to explore more solitary forms
of media engagement, the power of local broadcasting to provide cultural
touchstones of connection has never been more important. Whether
over-the-air, online or through mobile devices, consumers today have an
‘always-on’ connection to their local radio and television broadcasters
creating a unique blend of reach, accessibility and relevance.”
Schulman joins Katz from TVB, the television station marketing
association, where she served as Chief Research Officer responsible for
driving insights on the value of Local Broadcast Television. Prior to
TVB, Schulman served as Senior Vice President at Turner Broadcasting
where she oversaw sales and marketing research across Turner’s
entertainment and sports brands and their digital extensions. Schulman
joined Turner from The Interpublic Group where she was the President of
the holding company’s Consumer Experience Practice. Prior to
Interpublic, Schulman served as Executive Vice President, Director of
Global Research Integration for Initiative, a media agency within the
Interpublic family. Schulman’s work at Interpublic was most well known
for an exclusive research partnership with the Massachusetts Institute
of Technology (MIT), which resulted in breakthrough research on a number
of key industry issues, including consumer behavior, interactivity and
media convergence. In 2002, Schulman delivered the opening presentation
at the ESOMAR (World Association of Opinion and Market Research)
conference in Cannes, France, which featured the MIT research. Her
follow-up research was awarded Best Paper honors at the ESOMAR Audience
Measurement conference in 2005.
Schulman began her career at Katz Communications conducting programming
and local market research before moving on to spend several years at
CBS. She has served as a Board member of The Advertising Research
Foundation, an adjunct faculty member in MIT’s Graduate Media program, a
former President of the Radio and Television Research Council and was
the first research executive to ever be inducted into the American
Advertising Federation’s Advertising Hall of Achievement. Schulman has
regularly appeared on CNN, CNBC and FOX News Channel to discuss media
trends. In 2005 and 2003, she was named the most quoted executive in the
industry by Advertising Age in the publication’s annual “Media
Talk” survey. She has also been named a “Media All Star” in the research
category by Mediaweek, honored as a “Media Maven” by Advertising
Age and profiled in Crain’s “40 Under 40 – New York’s Rising
Stars” feature.
Schulman earned a Master’s degree in Media Ecology from New York
University and has a Bachelor’s degree in Radio/Television/Film from
Northwestern University. She will be based in New York City and report
to Mark Rosenthal, CEO of Katz Media Group.
About Katz Radio Group
With 240 million weekly listeners in the U.S., Katz Radio Group has the
largest reach of any radio representation company in America.
Representing more than 4,000 radio stations and thousands of digital
platforms, Katz Radio Group is the leading authority on integrated radio
campaigns, serving every major city across the United States and Canada.
Katz Radio Group’s six sales divisions include Katz Radio; Christal
Radio; Eastman Radio; Univision Radio; CBS Radio; Entercom Radio and KRG
Digital.
About Katz Television Group
Katz Television Group is America’s leading television advertising sales
company representing more TV stations and broadcast groups than any
other firm in the country. With more than 100 broadcast groups and
nearly 700 television stations and their digital platform extension,
Katz Television Group serves over 85% of the country covering 196 of the
210 markets. The company's four sales divisions include Eagle
Television; Continental Television; Millennium Sales & Marketing and the
Katz Television Group digital team.
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