Regions
Bank (NYSE: RF) today announced that Cyndi Westmoreland, Business
Banker in Rome, Ga., is the May 2014 recipient of the Regions Bank
Better Life Award. The Better Life Award is the top honor given to a
Regions associate for outstanding dedication and job performance, as
well as exemplary involvement and commitment to the community.
Cyndi Westmoreland, Regions business banker in Rome, Georgia, speaks with Michelle Walters, Regions business banking executive for Georgia and South Carolina. (Photo:Business Wire)
In addition to the recognition, Regions donates $1,000 in the name of
the recipient to a charity of the winner’s choice; Westmoreland has
chosen Action Ministries, a group that works to end the cycle of poverty
in Rome and surrounding areas. A
video profile of Westmoreland is available on the Regions
Financial YouTube channel.
Much has changed at Regions and in the banking industry since
Westmoreland joined Regions in 1999, but her winning approach has
remained the same.
“I learned early in my career that everybody who walks into that bank,
you know them by name. You bank them, their children and their
grandchildren,” Westmoreland said. “We call it Regions360 now, but I
also call it doing what you’re supposed to do.”
Whether it’s called Regions360 or just smart banking, knowing customers
and their needs and then meeting those needs is a proven formula that
builds lasting relationships. Many agree it is second nature for
Westmoreland.
“Cyndi puts her clients and prospects first. She takes care of them,”
said Jim Halverson, Regions’ Northwest Georgia market president. “For
her, it goes beyond just meeting their banking needs; it’s about
improving their lives and the community – whether that means organizing
seminars on fraud prevention, teaching people to manage their finances
or providing leadership to local nonprofits … She’s the face of Regions
Bank in Rome.”
Known to ride her Regions LifeGreen bike in the local Christmas
parade, in the park on weekends, or even at the beach on vacation,
Westmoreland rarely misses an opportunity to promote Regions and its
devotion to the communities it serves.
In 2009, at the height of the economic downturn, Westmoreland led an
effort to help stock the shelves of Action Ministries’ food pantry. She
challenged all banks in Rome to serve as food donation spots for the
charity. That campaign raised 100,000 pounds of food which fed hundreds
of local needy families.
In addition to her work with Action Ministries, Westmoreland volunteers
with the Exchange Club, Toys for Tots, Habitat for Humanity, the Floyd
Healthcare Foundation, and several charity walks and races.
About The Better Life Award
The Better Life Award is presented monthly to a Regions associate who
lives the company’s mission to make life better for customers,
associates and the communities Regions serves, and who is an example of
the company’s values:
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Put People First
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Do What Is Right
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Focus On Your Customer
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Reach Higher
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Enjoy Life
Regions associates are nominated for the award by their managers and
peers. Regions Chairman, President and Chief Executive Officer Grayson
Hall honors recipients at the company’s headquarters in Birmingham,
Ala., at a meeting broadcast live to offices in the 16 states Regions
serves. In addition to the recognition, associates who earn the Better
Life Award receive an additional week of vacation, a crystal award, and
a $1,000 donation is made in their name to the charity of their choice.
About Regions Financial Corporation:
Regions Financial Corporation (NYSE:RF), with $118 billion in assets, is
a member of the S&P 500 Index and is one of the nation’s largest
full-service providers of consumer and commercial banking, wealth
management, mortgage, and insurance products and services. Regions
serves customers in 16 states across the South, Midwest and Texas, and
through its subsidiary, Regions Bank, operates approximately 1,700
banking offices and 2,000 ATMs. Additional information about Regions and
its full line of products and services can be found at www.regions.com.
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