eBay, the global commerce platform and a mobile commerce leader, today
announced the launch of new Spanish- and Portuguese-language versions of
eBay.com to better serve customers across Latin America.
More than 2 million people in Latin America already shop eBay in English
and U.S. dollars. Now, when these customers visit eBay, they will see
localized shopping experiences in Spanish or Portuguese – online and on
eBay mobile. This is the first time eBay has offered in-language,
tailored experiences to consumers in Latin America, and shoppers will be
able to:
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Search, browse and experience a world of selection and great value for
the items they need and love … in their preferred language
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View local promotions and deals tailored specifically to their markets
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See local currencies
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And shop confidently with the knowledge that eBay has them covered
“Over the past year, eBay has started to build a presence in Latin
America, partnering with PayPal on a variety of efforts, and
understanding what matters most to shoppers in the region,” said Wendy
Jones, vice president of global expansion and cross border trade for
eBay. “Latin America is one of the fastest-growing commerce markets, and
we are innovating the eBay experience for our customers there,
delivering more relevant, engaging experiences – in their local language
and currency – to better enable them to shop the world.”
The launch of a localized eBay in Latin America marks the next step in
the company’s ambitious, multi-year journey to accelerate geographic
expansion and cross-border trade in BRIC and emerging markets. In 2012,
eBay launched the first of its localized experiences in Russia, the eBay
Moda fashion mobile app, which was translated into Russian with currency
conversion in rubles. In April 2013, eBay launched the Russian version
of eBay.com, enabling Russian consumers to access eBay’s global
inventory of more than 250 million listings in their local language and
currency. And, in September 2013, eBay rolled out the first of its
localized experiences in Latin America, with the Portuguese-language
eBay Moda fashion mobile app.
To capitalize on projected smart phone growth, and ensure consumers in
Latin America are able to shop at the moment inspiration strikes, eBay
also announced the launch of its core eBay mobile app in Brazilian
Portuguese. The eBay mobile app has been available in Spanish for some
time, and is now available in seven languages around the world.
In addition, eBay’s global shipping program recently expanded to Brazil,
helping meet the expectations of consumers there for fast, reliable and
cost-effective shipping, The program, already available to Mexico and 52
other countries around the world, makes an international purchase feel
more like a domestic transaction. When eBay customers in Mexico or
Brazil purchase an item from a merchant in the U.S. who is enrolled in
the program, they will see and pay the all-in cost of the item,
including taxes and duties. GSP aims to eliminate the surprises that can
occur in international ecommerce.
The launch of eBay in Latin America represents a continued commitment to
connect shoppers in Central and South America to the things they need
and love, and to deliver the selection, value and experiences that
consumers expect.
About eBay
eBay (Nasdaq:EBAY) delivers one of the world's largest online
marketplaces to customers via any connected device, connecting people
with the things they need and love. With 145 million active buyers
globally, eBay is one of the world's largest online marketplaces, where
practically anyone can buy and sell practically anything. Founded in
1995, eBay connects a diverse and passionate community of individual
buyers and sellers, as well as small businesses. Their collective impact
on ecommerce is staggering, and more than 650 million items are listed
on eBay. For the latest stories about eBay, including recent financial
performance, visit our News
Center.
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