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Coca-Cola Launches New Countertop Versions of Innovative Coca-Cola Freestyle

KO | May 16, 2014

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, welcomes three new dispensers that will significantly expand the number of customer locations suited for the technology. The new units offer the same elements that have made Coca-Cola Freestyle popular with consumers and valuable to customers – unparalleled beverage choice including more low- and no-calorie options, high-quality, connectivity and an engaging experience – in designs that fit on countertops. The new Coca-Cola Freestyle dispensers will be piloted by the end of the year.

New Coca-Cola Freestyle countertop fountain dispensers designed to meet the needs of a greater variety of customers were unveiled today. (Photo: Business Wire)

“Since Coca-Cola Freestyle made its debut in 2009, it has proven to be a game-changer,” said Jennifer Mann, Vice President and General Manager, Coca-Cola Freestyle. “People are amazed by the variety of choices and our customers see increased sales. Through a relentless focus on innovation we are now able to provide a Coca-Cola Freestyle dispenser appropriate for the unique needs of customers while still giving the same great beverage experience.”

The expanded line up of Coca-Cola Freestyle dispensers will now include two designed for medium volume locations that are able to dispense 80 different beverage choices. The third unit is designed for locations such as work break rooms or cafes and provides more than 35 drink options. The same engaging touch-screen interface is part of all the new dispensers. All three are designed as countertop units and will be available to customers globally.

The original Coca-Cola Freestyle dispenser offering more than 100 beverage choices continues to provide the best solution for high-volume customers. Our research shows that nearly 2 out of 3 people say access to Coca-Cola Freestyle influences their choice of restaurant. Coca-Cola Freestyle recently expanded its availability to more than 20,000 dispensers in 150 markets across 48 states.

About Coca-Cola Freestyle

In 2009, The Coca-Cola Company transformed how people enjoy fountain beverages with Coca-Cola Freestyle^® – a game-changing innovation that now offers more than 100 drink choices and last year dispensed approximately 1.8 billion 8 fl.-oz servings. Coca-Cola Freestyle dispenses unique beverages by blending specific recipes of concentrated ingredients with water and sweetener at the point where the beverage is dispensed – delivering great quality and beverage variety through proprietary micro-dose mixing technology. Each unit can dispense more than 100 different combinations such as sparkling beverages, flavored waters, sports drinks, lemonades and teas – including 70+ diet and low-calorie and 90+ caffeine-free beverages. Since 2011, people have been using the Coca-Cola Freestyle mobile app to find their nearest dispenser, get special offers, save favorite drinks, create and share mixes, check in and earn badges, complete challenges and more. To learn more about Coca-Cola Freestyle, find the nearest Coca-Cola Freestyle location visit www.coca-colafreestyle.com, like us on Facebook at www.facebook.com/cocacolafreestyle or follow us on Twitter @ccfreestyle.

About The Coca-Cola Company

The Coca-Cola Company (NYSE:KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.