This summer, thousands of NASCAR fans will join members of the Coca-Cola
Racing Family on the track to turn laps at a pace nearly 200 miles per
hour slower than usual -- on foot.
The 2014 Coca-Cola Family Track Walk program kicks off this week at
Charlotte Motor Speedway, where Tony Stewart, Danica Patrick, Elliott
Sadler and Darrell Wallace, Jr. will join fans for some active, healthy
fun at the first of three Coca-Cola Family Walks this season. Entering
its fifth consecutive year, the Coca-Cola Family Track Walks program
provides thousands of fans with the chance to get out and get active by
walking a lap of their own with their favorite drivers at some of
NASCAR’s most beloved tracks. A total of more than 61,000 fans have
participated in the program to date.
“Coca-Cola Family Track Walks are a great way for fans to enjoy amazing
access to Coca-Cola Racing Family drivers and a unique vantage point
from the surface of the actual track,” said Sharon Byers, SVP, Sport and
Entertainment Marketing, Coca-Cola North America. “It’s a program that
has brought people together and provided countless wonderful memories
and experiences since 2010.”
This year, fans can get moving with Coca-Cola on three legendary tracks:
-
Charlotte Motor Speedway on May 23
-
Daytona International Speedway on July 4
-
Richmond International Raceway in September (exact date TBD)
During each Coca-Cola Family Track Walk, fans can enjoy entertainment
including games, music and Q&A sessions with drivers. All events are
free to ticket and credential holders for the corresponding race weekend.
Away from the track, fans can visit www.MyCokeRewards.com
or follow @CocaColaRacing on Twitter throughout the year for more
information on upcoming events and tips, sweepstakes and exclusive
content featuring their favorite Coca-Cola Racing Family drivers.
Coca-Cola has been involved with stock car racing for more than 50 years
and has been the official sparkling beverage of NASCAR since 1998.
Through its partnerships with International Speedway Corporation,
Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola
refreshes racing fans at the majority of NASCAR-sanctioned tracks. A
signature part of the brand’s NASCAR association is the
Coca-Cola Racing Family – a group of top drivers that include Greg
Biffle, Denny Hamlin, Joey Logano, Ryan Newman, Danica Patrick and Tony
Stewart. NOS Energy Drink, one of the Company’s energy drinks, has a
relationship with Ricky Stenhouse, Jr. The Company also has
relationships with Jeff Burton, Austin Dillon, Dale Jarrett, Ned
Jarrett, Bobby Labonte, Kyle Petty, Elliott Sadler, and Darrell Wallace,
Jr.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola®, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet
Coke®, Fanta®, Sprite®,
Coca-Cola
Zero™, vitaminwater®, Powerade®, Minute
Maid®, Simply™, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2014