Just in time for summer travel and family road trips, Cracker
Barrel Old Country Store, Inc. announced today it is adding CB Old
Country Store™ premium beef jerky and bacon jerky exclusively at its
retail stores. The announcement comes on the heels of the successful
launch of various licensed food products into grocery stores last fall
in partnership with John Morrell Food Group, a subsidiary of Smithfield
Foods, Inc.
“We expect the addition of these premium cuts of beef jerky and bacon
jerky at our retail stores to be a big hit with our loyal guests and
travelers during summer activities and road trips,” said Ed Greene,
Senior Vice President, Strategic Initiatives of Cracker Barrel Old
Country Store, Inc.
The CB Old Country Store™ beef jerky is made from premium cuts of slow
cooked and seasoned beef, is 96% fat free and contains 10 grams of
protein per serving. Made in the USA, it is thinly sliced for a tender
bite and texture.
The CB Old Country Store™ bacon jerky, also made in the USA, is produced
from center cut bacon strips and is sliced three times thicker than
other jerky. Hickory smoked for a more savory bite, the CB Old Country
Store™ bacon jerky has 11 grams of protein per serving.
Other licensed CB Old Country Store™ products include bacon, lunchmeat,
ham and deli meats.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly
home-away-from home in its old country stores and restaurants. Guests
are cared for like family while relaxing and enjoying real home-style
food and shopping that’s surprisingly unique, genuinely fun and
reminiscent of America’s country heritage…all at a fair price.
Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) was established in
1969 in Lebanon, Tennessee and operates 627 company-owned locations in
42 states. For more information, visit crackerbarrel.com.
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group
brands have become respected and well known for providing
premium-quality meat products to families across the United States. With
products ranging from lunchmeat and franks to smoked sausage, bacon and
pepperoni, the John Morrell Food Group is an important part of
consumers’ mealtimes. The John Morrell Food Group offers several
national and regional brands including Armour®, Eckrich®, John Morrell®,
Curly’s®, Patrick Cudahy®, Carando®, Healthy One®, Margherita®,
Kretschmar® and LunchMakers®.
About Smithfield Foods, Inc.
Smithfield Foods, Inc. is a $14 billion global food company and the
world's largest pork processor and hog producer. In the United States,
the company is also the leader in numerous packaged meats categories
with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®,
Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®,
Margherita®, and Healthy Ones®. Smithfield Foods, Inc. is committed to
providing good food in a responsible way and maintains robust animal
care, community involvement, employee safety, environmental, and food
safety and quality programs. For more information, visit www.smithfieldfoods.com
and www.smithfieldcommitments.com.
Neither Cracker Barrel Old Country Store, Inc. nor CB OLD COUNTRY STORE™
products are affiliated with Kraft or Kraft’s CRACKER BARREL® cheese.
Copyright Business Wire 2014