Build-A-Bear
Workshop® announced today that it will open a new,
interactive experience for Guests at The Island in Pigeon Forge, near
Great Smoky Mountain National Park, on May 30, 2014. The integrated
technology along with locally focused merchandise will offer families a
fun and engaging experience that they can enjoy together.
“Tourist destinations such as Myrtle Beach and Downtown Disney are among
our highest performing Build-A-Bear Workshop stores. With this in mind,
we are opening a store in Pigeon Forge, Tennessee near the Great Smoky
Mountains National Park, the most visited National Park in the United
States,” said Sharon John, Chief Executive Officer, Build-A-Bear
Workshop. “We are very excited to open in this new location and hope
families will enjoy visiting our store as part of their vacation
experience for years to come.”
The Pigeon Forge store will be enhanced with new technology to provide
an engaging experience for Guests. These elements include a digital Hear
Me station featuring a variety of high quality sounds to choose
from and add to stuffed animals. The store will also carry special Smoky
Mountains themed merchandise including:
-
I heart Smoky Mountains girl tee ($8, exclusive)
-
Smoky Mountains boy tee ($8, exclusive)
-
Grizzly Bear ($12)
-
Midnight Teddy ($16)
-
Horse ($23)
-
Harley Davidson merchandise (assorted prices)
Build-A-Bear Workshop will celebrate the new store with grand opening
events on May 30 including:
-
Ribbon cutting at 10 a.m.
-
An opportunity for the first 100 Guests to make a special stuffed
animal for free to donate to Safe Harbor Child Advocacy Center, which
will help distribute the stuffed animals to children in need of a
teddy bear hug.
-
Exclusive giveaways, while quantities last.
About Build-A-Bear Workshop, Inc.
Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only
global company that offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are approximately 400
Build-A-Bear Workshop stores worldwide, including company-owned stores
in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and
franchise stores in Europe, Asia, Australia, Africa, the Middle East,
and Mexico. The company was named to the FORTUNE 100 Best Companies to
Work For® list for the sixth year in a row in 2014.
Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $379.1 million
in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit
the Investor Relations section of its award-winning Web site at buildabear.com®.
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Copyright Business Wire 2014