SKECHERS
USA, Inc. (NYSE:SKX), recently called “the hottest major (footwear)
brand in the U.S.” by Princeton Retail Analysis*, today announced that
it has signed on to sponsor thoroughbred racehorse California Chrome as
he contends at the Belmont Stakes on June 7 to become the first Triple
Crown winner since Affirmed grabbed the title 36 years ago in 1978.
California Chrome with SKECHERS sponsorship branding (Photo: Business Wire)
As part of the sponsorship, SKECHERS
branding will be included on trainer and owner team jackets, caps and
apparel as well as California Chrome’s horse blanket, gear, barn and
related promotional events.
“SKECHERS is a California brand, so sponsoring this horse with his
uniquely California story makes perfect sense to us. We’re proud to
associate SKECHERS with the best Triple Crown contender in several
generations,” stated Robert Greenberg, Chairman and CEO of SKECHERS. “As
a true representative of his home state, California Chrome has already
captured the hearts of America and inspired people around the world so
we’re excited for the opportunity to bring SKECHERS
synergy to his amazing journey.”
Owned by Perry Martin and Steve Coburn, and trained by the legendary Art
Sherman at Los Alamitos Race Course, California Chrome has won six
straight including the Kentucky Derby and Preakness Stakes.
“We just watched Meb Keflezighi win the Boston Marathon wearing Skechers
Performance shoes in April,” added Steve Coburn. “So we know SKECHERS
has a good track record when it comes to picking winners in high profile
races.”
SKECHERS
has a long history working with sports icons. Current SKECHERS
advertising campaigns include Meb Keflezighi, Joe Montana, and Mark
Cuban, and Pete Rose and Joe Namath ads will launch in Fall 2014.
Previous SKECHERS ambassadors include Wayne Gretzky, Karl Malone,
Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.
*Matt Powell, April 2014 Footwear Overview
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States via
department and specialty stores, Company-owned SKECHERS retail stores
and its e-commerce website, and in over 100 countries and territories
through the Company’s international network of subsidiaries in Canada,
Brazil, Chile, Japan, and across Europe, as well as through joint
ventures in Asia and distributors around the world. For more
information, please visit skechers.com,
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned opening of new
stores, advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal of its
audit reports with respect to certain of the Company’s historical
financial statements; international, national and local general
economic, political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and rapid
changes in technology in the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2013 and its quarterly
report on Form 10-Q for the three months ended March 31, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140602005470/en/
Copyright Business Wire 2014