Cars.com,
an automotive digital marketing company and the leading online resource
for buying and selling new and used vehicles, has selected Stibo
Systems’ award-winning multidomain master data management (MDM) solution
to strengthen its e-commerce infrastructure and optimize the experience
for its customers. Leveraging Stibo Systems' MDM platform STEP,
Cars.com will manage more than 100,000 individual product references and
related items in an effort to create a more satisfying shopping
experience for consumers and provide a greater return for their
advertisers and dealer customers.
Key Points
-
Cars.com, which was established in 1998 and sees more than 30 million
visits to its site per month, will use STEP to map incoming data sets
against each other in order to help consumers find the perfect
vehicle. Utilizing the MDM system, Cars.com will establish tools to
correctly identify key inventory features such as colors, makes,
models and styles and provide multiple descriptions of the
automobile’s products and features.
-
STEP will further enable Cars.com to better define vehicles on their
site and tie individual attributes together to improve the match
between potential buyers and relevant dealer advertisements. The
Company’s products and services include vehicle research information,
consumer reviews, side-by-side comparison tools, photo galleries and
videos, unbiased advice and editorial content, classified
advertisements, local dealer information, dealer reviews, and more.
-
A division of Classified Ventures, Cars.com customers include
automotive dealers, automotive manufacturers (OEMs), advertisers,
private-party sellers, and car shoppers. In addition to offering
credible, in-depth information for consumers that help them make an
informed purchase decision, the Company serves as a comprehensive
digital marketing resource for car dealerships and manufacturers.
Cars.com offers a variety of solutions to help dealers and OEMs target
consumers everywhere they are shopping.
Cars.com Quote
“Our goal is to maintain our position as the leading resource for car
shoppers and the most effective solution for advertisers, so continuing
to optimize the customer experience is incredibly important to us,” said
Bill Swislow, CIO and Senior Vice President of Product at Cars.com. “We
looked at several MDM vendors and ultimately selected Stibo Systems
based on the proven success of the STEP platform, the company’s
expertise in the automotive market, and their ability to effectively
integrate product information management in e-commerce.”
Stibo Systems Quote
“E-commerce has really changed the automotive industry, particularly the
buying and selling of cars,” said Andreas Lorenzen, President of Stibo
Systems. “It’s never been more important for organizations like Cars.com
to leverage product information management in order to streamline their
e-commerce channel and create a consistent and relevant customer
experience. Our proven success in the automotive market was a perfect
fit with their requirements, and we are thrilled to be selected as
Cars.com’s MDM partner.”
About Cars.com
Cars.com is an award-winning online destination for car shoppers that
offers information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a car.
Cars.com offers thousands of new and used vehicle listings, consumer
reviews, side-by-side comparison tools, photo galleries, videos,
unbiased editorial content and many other tools to take the drama out of
car shopping. Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident buying
decisions. Launched in June 1998, Cars.com is a division of Classified
Ventures LLC which is owned by leading media companies, including
A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy
Company (NYSE: MNI), Tribune Company (NYSE: TRB) and Graham Holdings
(NYSE: GHC). For more information, visit www.cars.com.
About Stibo Systems
Stibo Systems is the global leader in multidomain Master Data Management
(MDM) solutions. Industry leaders rely on Stibo Systems to provide
cross-channel consistency by linking product and customer data,
suppliers and other organizational assets. This enables businesses to
make more effective decisions, improve sales and build shareholder
value. During the last 30 years, Stibo Systems has helped hundreds of companies
to develop a trusted source of operational information. A privately held
subsidiary of the Stibo A/S group, which was originally founded in 1794,
Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For
more information, please visit www.stibosystems.com
Copyright Business Wire 2014