This fall’s “it” bag won’t be decided by celebrities, models or even
fashion’s elite. Instead, Diet Coke is giving every trendsetter the
opportunity to choose which tote they’ll be seeing on store shelves.
The No. 1 no-calorie brand invited celebrity designer Whitney Port to
create four tote bag designs as part of its Diet Coke Tastemakers
Project. The new program celebrates individual style and tastes. Port’s
chic yet playful, Diet Coke-inspired designs have something for every
style sensibility.
Fashion-forward individuals everywhere are invited to vote for their
favorite tote bag design at www.DietCokeTastemakersProject.com
from June 1 through June 15. The winning design will be made available
exclusively in all U.S. Target stores this fall.
“Diet Coke has always given me the refreshing uplift I need, whether I’m
hard at work or relaxing with friends. My creations are a reflection of
that,” said Port. “The designs also express how taste plays such an
important role in style. I can’t wait to see which design America’s
tastemakers select.”
Adding to the excitement, voters are automatically entered to win the
ultimate fashion experience – an all-expenses paid trip for two to meet
Port during Mercedes-Benz Fashion Week in New York City this fall. Fans
can also win other stylish prizes from Diet Coke and Target.
“Whitney’s designs for the Diet Coke Tastemakers Project are a genuine
reflection of our fans’ two greatest passions – style and the delicious,
crisp taste of Diet Coke,” said Melissa Schwartz, brand manager for Diet
Coke. “Everyone has a personal taste when it comes to fashion, and Diet
Coke is giving them the opportunity to select this fall’s ‘it’ bag.”
Tastemakers can visit www.DietCokeTastemakersProject.com
to vote for one of four Diet Coke-inspired designs, including:
-
What’s In Your Tote?
This design features a playful take
on the mystery that surrounds the contents of a woman’s purse. Whitney
reveals all of a fashionista’s must-haves through hand-drawn
illustrations, including red lipstick, big sunglasses, a dab of
perfume and Diet Coke.
-
Reflections
Whitney sets the scene for this design in the
reflection of a woman’s sunglasses. The piece evokes a peaceful moment
that Whitney created to show her desire to sit back, relax and drink a
refreshing Diet Coke.
-
WE Girl
Designed to represent the girl who wears her
fashion line Whitney Eve, this funky, cool design depicts someone who
has effortless great taste.
-
Love & Peace
Peace signs and hearts set the mood for
this design that celebrates the iconic contour bottle. Whitney created
this visual to represent some of the most important sentiments in her
life – love, peace and, of course, Diet Coke.
The winning tote bag design will be announced later this summer. For
contest rules and complete details, visit www.DietCokeTastemakersProject.com.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our Company's portfolio features 17 billion-dollar brands
including Diet
Coke, Fanta,
Sprite,
Coca-Cola
Zero, vitaminwater, Powerade,
Minute
Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages
at a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Whitney Port
Whitney Port is not just another pretty face in Hollywood. She has paved
her own way as a designer, TV host and author, and is making sure that
she builds a solid foundation that she is proud of. Whitney began her
career on the MTV reality-hit show, “The Hills,” as an intern at Teen
Vogue. By Season 4 she was a show regular and an audience favorite. In
December 2008 Whitney’s own spin-off, “The City” launched on MTV. She
moved across the country and the cameras followed her as she began
working for fashion icon Diane Von Furstenberg & PR Direction for
People's Revolution. During that time she also launched her own fashion
line, Whitney Eve. Showcasing the designer's inherent creativity and
knack for style, Whitney Eve had its first runway show during New York
Fashion Week in 2009. With growing popularity and ever evolving
collections, Whitney Eve’s presence of grace and distinction gives the
collection originality, a welcome addition to the fashion world.
Hollywood’s trendsetters have rapidly caught onto the fashion
ready-to-wear and accessory collections designed by style icon Whitney
Port. Not only does the designer display her personal style in Whitney
Eve, but Alessandra Ambrosio, Jessica Alba, Jessica Hart, Rihanna,
Camilla Belle & Heidi Klum to name a few have been rocking the line.
Whitney Eve is sold at select boutiques nation-wide as well
as retailers internationally.
Copyright Business Wire 2014