Hilton
Hotels & Resorts, the flagship brand of Hilton Worldwide, is a
proud winner of the third annual Travel + Leisure Social Media in
Travel + Tourism (SMITTY®) Awards, which recognize companies in
the travel and tourism industry for showcasing the best and most
innovative uses of social media.
“We are honored to be recognized by an industry-leading awards program
for the advancements of our online global community,” said Rob
Palleschi, global head, Hilton Hotels & Resorts. “Hilton continues to
build its legacy of innovation by evolving its social media channels to
connect with today’s travelers – from sparking a desire to travel during
an ordinary morning routine to sharing tips and offers that our
followers can take advantage of on the spot.”
Hilton Hotels & Resorts is the 2014 winner of the “Best Use of
Foursquare or Other Location-Based Services” award. The award-winning
campaign was based on a study Hilton Hotels & Resorts released in 2013
revealing that 4.5 million people were losing more than six days of
annual leave each year* and suffering from “Vacationitis,” a condition
coined by the brand to describe those who fail to take enough time off
from work. To help create awareness around the brand’s research findings
and launch “International Use it or Lose it Week,” a time employees are
encouraged to check their annual leave balance, Hilton Hotels & Resorts
launched Vacationitis Foursquare post check-in ads in categories where
people are typically commuting or traveling for work to remind them to
take a break from their routines with a vacation.
“Foursquare works with great brands to help them reach the right people
at the right place at the right time,” said Steven Rosenblatt, Chief
Revenue Officer at Foursquare. “The Hilton campaign utilizing our
place-based ads was incredibly successful, and a great example of how
Foursquare can use our data to work collaboratively with national brands
to create innovative programs.”
Travel + Leisure received hundreds of 2014 SMITTY Award entries
from companies across the travel and tourism industry, including hotels
and resorts, cruise lines, airlines, airports, tour operators,
convention & visitors bureaus, travel agencies, attractions, car rental
agencies, independent journalists and bloggers and marketing and trade
associations. A jury of digital insiders evaluated the submissions and
named 2014 SMITTY Award winners and runners-up in 30 categories. The
winning companies went above and beyond to connect with and provide for
their online audiences, boasting the most fun, informative and engaging
social media strategies.
Join the Hilton Hotels & Resorts online community to stay up-to-date on
the brand’s latest news, learn more about consumer offers and chat with
team members and guests, on Facebook (Facebook.com/Hilton),
Twitter (Twitter.com/HiltonHotels),
Google+ (Plus.Google.com/+Hilton),
Instagram (Instagram.com/HiltonHotels)
and Foursquare (Foursquare.com/HiltonHotels).
* Based on a survey of 2,000 British professionals conducted by
OnePoll in November 2013.
About Hilton Hotels & Resorts
Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels
& Resorts continues to build upon its legacy of innovation by developing
products and services to meet the needs of savvy global travelers at
more than 550 hotels across six continents. Hilton is the stylish,
forward-thinking global leader in hospitality with Team Members shaping
experiences in which every guest feels cared for, valued and respected.
Access the latest news at news.hilton.com
and begin your journey at www.hilton.com
or www.hilton.com/offers
for the latest hotel specials. View a list of official social channels
at www.hilton.com/social.
Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market leading
brands.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 95
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company's portfolio of
eleven world-class global brands is comprised of more than 4,100
managed, franchised, owned and leased hotels and timeshare properties,
with more than 685,000 rooms in 92 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy
Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by
Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company
also manages an award-winning customer loyalty program, Hilton HHonors®.
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