- Bell Media once again the leading Canadian media group -
- 2014 winners include campaigns for MUCH, CTV, M3, TSN, SPACE E!, CP24,
ZTélé, TheLoop.ca, and MTV -
To tweet this release: bit.ly/1lrh0uH
NEW YORK CITY, June 13, 2014 /CNW/ - For an unprecedented second
consecutive year, the Bell Media Agency was recognized as the Global
Marketing Team of the Year at the 2014 PromaxBDA Awards. The awards were handed out Thursday at the Hilton New York
Midtown Hotel, during the closing night of PromaxBDA: The Conference
2014, the annual gathering of the international association of
entertainment marketing, promotion, and design professionals. The
annual awards honour and recognize the most imaginative and impactful
creative marketing, promotion, and design campaigns in the
entertainment industry world-wide.
The Bell Media Agency received a total of 72 nominations this year,
taking home 23 Global Excellence awards - more than any other company
in the world - including six Gold statues, nine Silver statues, and
eight Bronze statues. The Bell Media Agency also was awarded 22 North
American statues, making it the leading Canadian media organization at
the Awards, securing eight Gold statues, four Silver statues, and 10
Bronze statues. Overall, Much alone received an astounding 30 awards.
The Bell Media Agency continues to lead as one of the most decorated
marketing and creative groups in the business. In addition to
supporting the marketing and promotion of Bell Media's TV, Digital, and
Radio properties, the Agency continues to increase its focus on premier
brand partnerships, seamlessly aligning sponsors' needs and brand
integrity.
"One of the best parts about our awards is the chance to see the way
these companies have grown and evolved over the years to keep up with
the changing entertainment market," said Stacy La Cotera, VP of Global
Awards & Competitions. "Bell Media Agency has been winning PromaxBDA
awards for several years, and they continue to elevate their work,
consistently reaching higher and producing creative campaigns that
truly stand out from the rest."
"The Bell Media Agency team takes a tremendous amount of pride in their
work. We're truly honoured to continually receive recognition on the
international stage alongside top broadcasters and agencies," said Jon
Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and
Marketing. "I'm incredibly proud of our team - being recognized as the
Global Marketing Team of the Year for a second consecutive year is a
remarkable achievement."
PromaxBDA leads the international community of those passionately
engaged in the marketing of television and video content on all
platforms, inspiring creativity, driving innovation and honouring
excellence. The association represents more than 10,000 companies and
individuals at every major media organization, marketing agency,
research company, strategic and creative vendor, and technology
provider and is considered to be the leading international resource for
education, community, creative inspiration and career development in
the media and media marketing sectors.
With an impressive 30 nominations this year, the Bell Media Agency was
also announced as finalists for the 2014 PromaxBDALocal Awards, which
will be presented Thursday, June 26, 2014.
Below is the complete list of the 2014 PromaxBDA Promotion, Marketing
and Design Awards for Bell Media:
MUCH (30 Awards)
WORLD GOLD
COMEDY PROGRAM CAMPAIGN
INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN
INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN
-
MUCH: MUCH RECREATES MOVIES
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
-
MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA
WORLD SILVER
CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN
LIVE EVENT CAMPAIGN
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN
WORLD BRONZE
COMEDY PROGRAM SPOT
LIVE EVENT SPOT
-
MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
GENERAL IMAGE SPOT
CHANNEL HOLIDAY/SPECIAL EVENT SPOT
-
MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
ART DIRECTION & DESIGN: SELF PROMOTION/SHOW REEL/COMPANY IMAGE REEL
SOUND DESIGN
-
MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
ART DIRECTION & DESIGN: PROGRAM PROMOTION WEBSITE
NORTH AMERICAN GOLD
INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN
INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN
-
MUCH: MUCH RECREATES MOVIES
ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS
ENTERTAINMENT PROGRAM SPOT
COMEDY PROGRAM CAMPAIGN
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
-
MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
ANIMATION
NORTH AMERICAN SILVER
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
GENERAL IMAGE SPOT
GENERAL IMAGE SPOT
NORTH AMERICAN BRONZE
CHANNEL HOLIDAY/SPECIAL EVENT SPOT
-
MUCH: HOLIDAY WRAP LAUNCH - THE TREE
LIVE EVENT SPOT
ART DIRECTION AND DESIGN: INTERSTITIAL/SHORT FORM CAMPAIGN
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA
CTV (1 Award)
WORLD SILVER
ART DIRECTION AND DESIGN: NEWS PROGRAM PROMOTION PACKAGE
-
CTV NEWS: FILTER AND FOCUS PROMO
M3 (1 Award)
NORTH AMERICAN BRONZE
ART DIRECTION AND DESIGN: PROGRAM-SPECIFIC LOGO
TSN (5 Awards)
WORLD SILVER
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
-
TSN: NHL ON TSN PLAYER BUMPER
NORTH AMERICAN GOLD
LIVE EVENT CAMPAIGN
NORTH AMERICAN BRONZE
ART DIRECTION AND DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT
ART DIRECTION AND DESIGN: SPORTS PROGRAM SPECIAL EVENTS SPOT
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
-
TSN: NHL ON TSN PLAYER BUMPER
SPACE (3 Awards)
WORLD GOLD
ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT
-
SPACE: 12 DAYS OF SPACEMAS
WORLD SILVER
PROGRAM PROMOTION RADIO SPOT
COPYWRITING FOR A RADIO SPOT
-
SPACE: IT'S ALL AROUND YOU
MTV (1 Award)
NORTH AMERICAN BRONZE
SOMETHING FOR NOTHING
-
MTV: MTV MOVIE AWARDS LEMIEUX
CP24 (2 Awards)
WORLD SILVER
PUBLIC SERVICE ANNOUNCEMENT SPOT
-
CP24: CHRISTMAS WISH - STILL DESERVING
NORTH AMERICAN BRONZE
NEWS/INFORMATION PROGRAM CAMPAIGN
-
CP24: BREAKFAST - NEWS DOESN'T SLEEP IN
TheLoop.ca (1 Award)
WORLD SILVER
CHANNEL/STATION/PLATFORM WEBSITE
E! (1 Award)
WORLD BRONZE
PROMOS AT THE MOVIES
-
E!: BELL MEDIA WHISTLER FILM FESTIVAL TRAILER
Ztélé (1 Award)
NORTH AMERICAN SILVER
ART DIRECTION AND DESIGN: GENERAL CHANNEL IMAGE SPOT
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
35 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 106 licensed
radio stations in 54 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies with a network of more than 9,500 advertising
faces in Québec, Ontario and British Columbia. Bell Media also operates
more than 200 websites, delivers TV Everywhere with its innovative GO
video streaming services, including CTV GO, TMN GO and Bravo GO, and
owns Dome Productions Inc., a multi-platform production company. Bell
Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
