News Corp subsidiary NWS Digital Asia Pte Limited announced today it has
won non-exclusive mobile and internet rights in Vietnam for the 2014
FIFA World CupTM in Brazil, with highlights content to be
featured on BallBall (BallBall.com).
The official highlights for every World Cup game in this year’s
tournament are already being shown on BallBall, starting with the
opening game, Brazil versus Croatia last Thursday. (http://www.ballball.com/vi-vn/).
In addition to the individual match highlights, BallBall will also have
themed video packages from the 2014 FIFA World CupTM, such as
round-ups of all the daily games and goals of the week after each phase
of the competition. It will also showcase real-time data feeds,
infographics, written editorial coverage, commentary and analysis
from News Corp’s globally recognised publications and engage with
football fans on social networks such as Facebook and Twitter.
Ms. Anoushka Healy, Chief Strategy Officer for News Corp said: “Millions
of fans around the world share in the excitement and anticipation of
this great tournament, and we are absolutely delighted for the football
fans of Vietnam that we can bring Brazil 2014 to them on BallBall with
so much official content and engage with them in so many innovative
ways.”
News Corp’s BallBall is the only digital platform in Vietnam where fans
can also watch highlights of every goal from every game from the top
five major European leagues - the English Premier League (England),
La Liga (Spain), Serie A (Italy), Bundesliga (Germany), and Ligue 1
(France).
BallBall has four platforms – desktop, laptop, mobile & tablet – which
showcase official video highlights of two to three minutes duration.
All editorial content and social media is available in the local
language with News Corp hiring market leaders in football content
generation in Hanoi, and Jakarta and Tokyo for its Indonesia and
Japanese versions.
Galaxy ME, based in Ho Chi Minh, is BallBall’s exclusive distributor in
Vietnam, promoting and monetizing its content offering until 30th June
2016.
About News Corp’s NWS Digital Asia Pte Limited
News Corp’s NWS Digital Asia Pte Limited headquartered in Singapore is a
wholly owned subsidiary of News Corp. Vietnam is one of three launch
markets for BallBall, along with Indonesia and Japan. The business
enjoys the benefits of industry best practice from the parent company,
technology vendor relationships from the New York headquarters and
premium football content from the London newsrooms. BallBall seeks to
connect with urban, smart device owning football fans who appreciate the
benefits of local language editorial content and social media coupled
with European football video.
Copyright Business Wire 2014