Sea Cuisine® announced today that it is
heading cross-country this summer on a Taco Bar Tour. Known for
high-quality frozen prepared seafood products with big, bold flavors
inspired from around the world, Sea Cuisine has custom designed a
mobile Taco Bar that will be rolling into key cities across the United
States to spread culinary inspiration. Sea Cuisine is partnering
with celebrity chefs to create exclusive recipes that highlight simple
ways to prepare and enjoy the brand’s products through the hottest food
trend, the fish taco.
The Sea Cuisine Taco Bar will visit five cities across the
country from mid-June to late September serving up free tacos, and
offering recipes, coupons, prize packages, and a chance to meet the
featured local chefs at select locations. The tour will kick off in
Milwaukee and continue on to Minneapolis, Denver and Nashville, before
making its final stop in Cincinnati. The Taco Bar created in the
likeness of a mobile restaurant, will make scheduled appearances at some
of the biggest summer events in each city, along with several unplanned
pop-up venues. The local chefs and culinary ambassadors for the Sea
Cuisine brand will include:
“We are really excited about this unique opportunity to travel across
the country to serve people Sea Cuisine inspired fish tacos,”
said Chris Trosin, Vice President of Sales and Marketing, High Liner
Foods (USA). “By tasting the signature tacos, our hope is that consumers
will learn how to create delicious, easy to prepare seafood meals right
in their own home.”
A complete list of the Sea Cuisine Taco Bar Tour dates can be
found on SeaCuisine.com/tacotour.
Taco Bar customers and fans of Sea Cuisine can tweet and post
about their experience using the hashtag, #UpgradeYourTaco, as they
follow the truck from city to city. Live market updates, recipes,
photos, and general tour information for each city can also be found by
following Sea Cuisine on Twitter.com/SeaCuisine,
Facebook.com/SeaCuisineMeals,
Pinterest.com/SeaCuisine,
and Instagram.com/seacuisinemeals#.
To discover a world of seafood, visit www.seacuisine.com/products
for a complete list of Sea Cuisine offerings.
About High Liner Foods
High Liner Foods is the leading North American processor and marketer of
value-added frozen seafood. High Liner Foods' retail branded products
are sold throughout the United States, Canada and Mexico under the High
Liner, Fisher Boy, Mirabel, and Sea Cuisine
labels, and are available in most grocery and club stores. The Company
also sells branded products under the High Liner, Icelandic
Seafood, FPI, Viking, Mirabel,
Samband of Iceland, and American Pride Seafood
labels to restaurants and institutions, and is a major supplier of
private label value-added frozen seafood products to North American food
retailers and food service distributors. High Liner Foods is a publicly
traded Canadian company, trading under the symbol HLF on the Toronto
Stock Exchange.
Copyright Business Wire 2014