Hilton
Worldwide (NYSE:HLT) today announced the designation of Home Box
Office (HBO) as the preferred premium movie channel at U.S. hotel and
resort properties within the Hilton Worldwide portfolio of brands.
The agreement is the latest chapter in Hilton Worldwide and HBO’s
longstanding relationship, which centers on enriching the guest
experience through the latest in in-room entertainment options.
"This strengthened relationship with HBO allows us to offer our guests
greater choice and control of their in-room entertainment experience,"
said Josh Weiss, vice president, Brand and Guest Technology, Hilton
Worldwide. "Listening to the feedback of both guests and property
managers, it was clear HBO was a great fit for our guests. This
relationship enables us to continue offering services that enrich our
guests’ lives by making them feel even closer to home.”
Joe Snee, vice president, Lodging and Special Markets, HBO, said, "We
know from recent research that a significant number of U.S. hotel guests
prefer HBO. As a Hilton Worldwide preferred premium movie channel
provider, we’re excited to support Hilton Worldwide and its pursuits to
foster greater guest satisfaction.”
In the research study cited by Snee and conducted by Market Research &
Analysis, 91 percent of guests at Hilton Worldwide who watch premium
channels in their hotel room said they watch HBO. When asked to name
(unaided) their favorite channels to watch on their hotel televisions,
hotel guests consistently mentioned HBO among their top selections.
“We find that our guests look to us to provide digital benefits that
make their stays more enjoyable,” said Geraldine Calpin, senior vice
president and global head of digital, Hilton Worldwide. “Our
relationship with HBO is just one of the many ways we build lasting
experiences from the moment a guest checks in to one of our properties.”
About HBO
Home Box Office, Inc. is the premium television programming subsidiary
of Time Warner Inc. and the world's most successful pay TV service,
providing the two television services – HBO® and Cinemax® – to
approximately 127 million subscribers worldwide. The services offer the
most popular subscription video-on-demand products, HBO On Demand® and
Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and
multiplex channels. Internationally, HBO branded television networks,
along with the subscription video-on-demand products HBO On Demand and
HBO GO, bring HBO services to over 70 countries. HBO and Cinemax
programming is sold into over 150 countries worldwide.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the
lodging sector from luxury and full-service hotels and resorts to
extended-stay suites and focused-service hotels. For 95 years, Hilton
Worldwide has been dedicated to continuing its tradition of providing
exceptional guest experiences. The company's portfolio of eleven
world-class global brands is comprised of more than 4,100 managed,
franchised, owned and leased hotels and timeshare properties, with more
than 685,000 rooms in 92 countries and territories, including Hilton
Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy
Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by
Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company
also manages an award-winning customer loyalty program, Hilton HHonors®.
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