Roberto Medrano, Chief Marketing Officer (CMO) of SOA Software, an API
Management and SOA
Governance leader, has been positioned as #12 on ExecReps'
ExecRank listing of the nation's top 250 CMOs for 2013. Using a
proprietary algorithm based on performance in 24 key areas, ExecRank
evaluated more than 15,000 CMOs to select the current year's top 250.
"Roberto is a master of what might be one of the most challenging forms
of marketing," said Pavan Sethi, Lead Analyst for ExecRank, the research
division of ExecReps. "He’s responsible for bringing a new, disruptive
technology to a target audience that hasn’t quite gelled. He has to
think at least half a dozen steps ahead of where the market currently
sits. That’s what he does with API management and other emerging
technologies."
Medrano is responsible for worldwide marketing at SOA Software, which
has operations in North America, EMEA, the EU and Asia-Pacific. Over the
last decade, his contributions have led SOA Software to achieving
industry-leading vendor status. Today SOA Software has become the
de-facto standard in Service-Oriented Architecture (SOA) governance and
API management software in numerous global 2000 enterprise accounts.
Further Medrano has influenced SOA Software’s rise to top positions in
many of the industry’s prestigious analyst rankings.
Medrano is a recognized executive in the information technology fields
of SOA, API Management, internet security, governance, and compliance.
Experienced in both start-ups and large companies, Medrano served as
General Manager of Hewlett Packard’s E-Services and Internet Security
division becoming one of their top 100 executives. He has held executive
positions at Finjan, Avnet, and Sun Microsystems. He participated in
President Clinton’s White House Security Summits, the White House
National Cyber Security Summits, and the White House National Strategy
to Secure Cyberspace. Additionally Medrano has been ranked one of “The
Top 100 Most Influential Hispanics in the US” and the “100 Most
Influential Latinos in Silicon Valley.”
"This is a great honor," Medrano said. "Our whole organization at SOA
Software is committed to thought leadership in leading technologies for
the enterprise. I’m fortunate to work with a great team and have the
opportunity to market a standout product in a very important space."
ExecRank reports that, among CMOs, 2013 was highlighted by considerable
focus on multiplatform content, content marketing and engagement
strategies that cut through the white noise to generate a positive
return on investments. The year also saw many marketing executives
growing in recognition through publications, one of several forms of
thought leadership that is factored heavily into these rankings, as
well. The 2013 ranking includes CMOs from Apple, Wal-Mart Stores, Nike,
Dell, IBM, GE, Ford, Microsoft, Dunkin Brands, Seagate and Coca-Cola.
About the Ranking
CMOs were ranked according to ExecReps' Research Division ExecRank
patent-pending proprietary Ranking Algorithm that calculates points for
24 key categories, in addition to the insights and feedback from
evaluation committees featuring some of the world’s most renowned
business leaders. Like all of ExecReps' Research Division ExecRank
position specific ranking algorithms, the CMO Ranking Algorithm serves
as an objective standard for executive performance and is designed to
produce results that act as leading indicators for future executive and
team performance.
About ExecReps & ExecRank
ExecReps' Research Division ExecRank is the definitive ranking service
of leading executives who have achieved the highest level of
professional achievement and peer recognition. ExecReps
Inc. is an Executive Research and Advisory Firm that operates a
first in class platform for Board Membership, Strategic Introductions,
and Executive Best Practices. Members include C-Level executives from
companies including Microsoft (NASDAQ: MSFT), IBM (NYSE: IBM), Cisco
(NASDAQ: CSCO), and hundreds of others. Read more about ExecReps &
ExecRank at www.ExecReps.com
For the full list, visit http://execreps.com/execrank/top-cmos/.
About SOA Software
SOA Software is a leading provider of API
Management and SOA
Governance products that equip business to deliver APIs and SOA
together to drive their company to meet its business strategy quickly
and effectively. SOA Software’s technology helps businesses to
accelerate their digital channels with APIs, drive partner adoption,
monetize their assets, and achieve agility and operational excellence
across their applications and datacenters. Some of the world’s largest
companies including Bank of America, Pfizer, and Verizon use SOA
Software products. SOA Software is also recognized as a “Leader” by
Gartner in Application Services Governance MQ and as a leader by other analyst
firms. For more information on SOA Software’s API Platform, see http://www.soa.com
All product and company names herein may be trademarks of their
registered owners.
SOA Software, Community Manager, API Gateway, Lifecycle Manager, OAuth
Server, Policy Manager, Portfolio Manager, Repository Manager, Service
Manager, API Manager, and SOLA are trademarks of SOA Software, Inc.
For more information, please contact: pressroom@soa.com
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