- Last night's broadcast is the most-watched premiere of any series this
summer and the #1 Canadian premiere of the 2013/14 broadcast season -
- THE AMAZING RACE CANADA trended on Twitter across Canada as fans
flocked to social media to live tweet throughout the season premiere -
- New, behind-the-scenes Season 2 special ETALK AND THE AMAZING RACE
CANADA: ON THE ROAD AGAIN premieres Friday, July 11 -
To tweet this release: http://bit.ly/VYVjZO
TORONTO, July 9, 2014 /CNW/ - CTV's THE AMAZING RACE CANADA returned for its second summer run last night, instantly
re-establishing itself as the #1 program of the summer*. As 11 teams
from across Canada battled challenges not for the faint of heart -
including an icy zip line and skydiving challenges - more than 2
million viewers (preliminary overnight data) tuned into the second
season premiere on CTV, making it the most-watched premiere of any
series this summer, and the #1 Canadian premiere of the 2013/14
broadcast season. Overall, 3.6 million unique viewers watched some part
of the premiere, which peaked at 2.3 million viewers before Jon
Montgomery revealed that Shahla and Nabeela had been eliminated from
the first leg of the race. Final data for last night's season premiere
to be released when available.
Last night's episode will encore this Friday, July 11 at 8 p.m. ET/PT, Saturday, July 12 at 8 p.m. ET/PT, and Sunday, July 13 at 5 p.m. ET/PT on CTV and CTV GO - and is available now on demand at CTV GO.
**Media Note** Download artwork for THE AMAZING RACE CANADA at BellMediaPR.ca
Also to note:
-
THE AMAZING RACE CANADA overwhelmingly won Tuesday night among total viewers and all key demos
nationally.
-
The season debut led the night among total viewers and key demos
(A25-54, A18-49) in all markets.
-
In Toronto, the premiere delivered a 7.2 rating for total viewers and
6.9 for A25-54. More than one in four adults in all key demos watching
television in Toronto were tuned into the broadcast.
-
In Edmonton, the premiere delivered an impressive 5.9 rating for A25-54,
6.5 A18-49, and 8.0 for A18-34.
Throughout the broadcast, THE AMAZING RACE CANADA trended on Twitter across Canada as fans flocked to social media to
live tweet throughout the season premiere. More than 6,000 mentions of THE AMAZING RACE CANADA-related terms were tweeted in the 24 hours surrounding the broadcast
generating more than 14 million estimated impressions.
Next week on THE AMAZING RACE CANADA (Tuesday, July 15 at 9 p.m. ET/PT on CTV and CTV GO), teams race to surfing hotbed in Tofino, B.C. As the
race heats up, some of the teams start to lose their cool. At the
Detour, things turn a little fishy, while some teams struggle not to
wipe out from the race.
The 10 remaining teams vying for the biggest grand prize in Canadian
television history are:
-
Pierre and Michel - Twin Brothers, Montreal
-
Alain and Audrey - Dating, Montreal
-
Mickey and Pete - Best Friends, Muskoka, Ont.
-
Sukhi and Jinder - Siblings, Terrace, B.C.
-
Natalie and Meaghan - Teammates, Scarborough, Ont. and Calgary
-
Rex and Bob - Engaged, Ashburn, Ont.
-
Laura and Jackie - Married, Toronto
-
Jen and Shawn - Married, Halifax
-
Ryan and Rob - Co-Workers, Vancouver
-
Cormac and Nicole - Mother and Son, Winnipeg
Fans of the race can also get an exclusive look into Season 2 with the
new half-hour special: ETALK AND THE AMAZING RACE CANADA: ON THE ROAD AGAIN, this Friday, July 11 at 7 p.m. ET/PT on CTV and CTV GO. ETALK host Devon Soltendieck talks winning
strategies with the racers and joins host Jon Montgomery to participate
in the challenges of the first leg of the race.
The four premier sponsors for THE AMAZING RACE CANADA are Air Canada,
Chevrolet Canada, DQ Canada, and Scotiabank.
Commissioned by CTV, Season 2 of THE AMAZING RACE CANADA is produced by
Insight Productions in association with CTV and with the support of
Profiles Television Productions. Insight Productions' John Brunton and
Barbara Bowlby are Executive Producers, and Mark Lysakowski is
Supervising Producer. Corrie Coe is Senior Vice-President and Robin
Johnston is Director, Independent Production at Bell Media. Mike
Cosentino is Senior Vice-President, Programming, CTV Networks. Phil
King is President - CTV, Sports, and Entertainment Programming.
SOCIAL MEDIA LINKS:
Twitter:
@AmazingRaceCDA
#RaceCDA
@CTV_PR
@CTV_Television
@insightprod
@AirCanada
@chevrolet
@DQCanada
@scotiabank
Facebook:
facebook.com/TheAmazingRaceCanada
facebook.com/ctv
facebook.com/insightproductions
facebook.com/aircanada
facebook.com/chevroletcanada
facebook.com/scotiabank
facebook.com/dairyqueencanada
About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 13 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. More information about CTV can be found
on the network's website at CTV.ca.
Source: Numeris (BBM Canada), 2013-14: Sep 23, 2013 - Jul 8, 2014,
overnight data. *Summer 2014: May 26-June 29, final data
SOURCE CTV
