BOSTON, July 15, 2014 /PRNewswire/ -- Jack Morton Worldwide, one of the world's largest and most respected brand experience agencies, is expanding its global business to include new offices in Dusseldorf, Germany, and Seoul, South Korea, and building a new affiliation with Brazil-based agency, Mark Up.
Jack Morton, which is currently celebrating 75 years in business, has been working with clients in Germany and South Korea for many years, building campaign teams with talent resourced from its extensive global network. With staff now on the ground, the agency can expand its work with clients on their home soil and expand its client base in Europe and Asia.
In Brazil, Jack Morton has entered into an exclusive affiliation with Mark Up, an established live marketing agency with clients such as Mars and Avon. The two agencies will work together to support existing and new clients throughout Brazil and South America. Although Jack Morton has previously mounted one-off events for clients on the continent, this affiliation represents its first permanent foothold in South America and will allow for expanded client work.
"This is an exciting expansion for us," said Josh McCall, CEO, Jack Morton Worldwide. "We have been working extensively in Germany and South Korea for years and have been breaking into the Brazil market recently, but to now have support on the ground provides a smoother experience for clients and gives us a great springboard to be ambitious about the experiences we create as well as our global growth as an agency."
These offices and affiliations began immediately.
Interviews are available upon request.
About Jack Morton Worldwide
Jack Morton Worldwide is a global brand experience agency. We generate breakthrough ideas, connecting brands and people through experiences that transform business. Our portfolio of award-winning work spans 75 years across event marketing, sponsorship marketing, promotion and activation, experience strategy, employee engagement, digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com or @jackmorton
About Mark Up
The story of Mark Up is formed by pioneering and challenges. The company was born in 1994, from the Silvana Torres partnership with one of the largest advertising groups in the world, Almap/BBDO. It is not possible to talk about brand experience without talking about the Mark Up. The agency, one of the main references of Brazilian Live Marketing, is passing by a major process of expansion and transformation. Throughout its history, the Mark Up has developed winning projects, seeking a closer relationship between their customers and the sales channels. Consequently, increases the positive results, delivering a unique experience between consumers and brands, through highly creative projects. More information is available at markup.com.br.
SOURCE Jack Morton Worldwide