NEW YORK, July 16, 2014 /PRNewswire/ -- DeVries Global, a leading consumer PR and social media agency, opened the doors to its first-ever pop-up space in Cincinnati, beginning the week of July 14 and closing the week of July 28. As an evolution to the idea of a retail pop-up shop, and designed to feel like a midsummer oasis rather than an office, DeVries Global's pop-up space is scheduled to host stimulating conversations with the people who are shaping marketing and media as well as creative events that will turn summer distractions into brand-building inspiration.
Pop-ups are a trend that has been tapped by the world's most exciting brands and media outlets. DeVries Global is embracing this trend and adding a new spin by using it as a way to deliver clients an exclusive and inspiring experience with our brand.
"DeVries Global is bringing a slice of Manhattan to Cincinnati – even including our famous hot dogs! We feel that the energy and power of in-person discussion and conversation is lost with Outlook, conference calls and emails reigning supreme. Our goal is to inspire, face-to-face, our current Cincinnati-based colleagues, and potential partners, with thought-provoking speakers and just some general fun," said DeVries Global's Chairman Jim Allman.
From dialogues with top influencers to power yoga mornings that get the brain moving, visitors are using the pop-up to escape the traditional work environment while still feeling like they can be productive and creative.
DeVries Global has curated a group of industry leaders and influencers, people on the pulse of what's next – from media to start-ups to anthropologists – who are diving deeper into the constantly evolving consumer and digital landscape. Some of the speakers include:
- Drew Elliott, Paper Magazine's Chief Creative Officer
- Jenny Fleiss, Co-Founder & Head of Business Development at Rent the Runway
- Bonnie Fuller, Editor-in-Chief of HollywoodLife.com
- Melanie Notkin, Founder of Savvy Auntie, author of Otherhood and leading voice for childless women
- Hispanic media expert Lance Rios, Founder of Being Latino, and Chris Christmas, Founder of GenX7, a multicultural marketing agency
- Jeff Rosenblum, digital marketer and Founding Partner of Questus
- Aaron Shapiro, CEO of Huge
- Brian DiFeo, Founder of The Mobile Media Lab
Their insights into niche topics will help spark new, innovative thoughts and creative conversations among attendees, which can be applied to businesses and brands.
About DeVries Global
DeVries Global, headquartered in New York City, is an international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore, London and Taipei. DeVries Global is designed to service brands on a worldwide platform; the agency has a deep focus on upping the ante in the social space and bringing together different expertise to drive campaigns that go beyond brand advocacy to mobilize consumers. Through a globally-integrated creative services team, a holistic international alliance with sister members of the Interpublic Group of Companies (IPG) and a focus on cross-world staff pollination, DeVries Global aims to transform intercontinental collaboration to create a seamless existence between global brands and consumers. Under the expansion, the 35-year-old New York based company has created a worldwide network of nearly 200 staff, incorporating talent from other IPG operations to provide a new level of integrated communications, especially in the consumer, lifestyle and better living space.
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SOURCE DeVries Global