Clear Channel Outdoor Holdings, Inc. (NYSE:CCO):
The South Station media represented by Clear Channel Outdoor includes 75 impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences to the nearly 4 million visitors who pass through South Station each month.
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WHAT:
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Clear
Channel Outdoor (NYSE:CCO), in partnership with Aerva,
will demonstrate how out-of-home (OOH) media has transformed
itself from traditional billboards to an even more powerful, and
engaging medium for brands to use in reaching consumers. Clear
Channel Outdoor – Boston is hosting a VIP event at One Financial
Center in Boston, overlooking Boston’s South Station which is home
to multimedia and digital solutions from CCO.
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At the event, a CCO photo booth will let Boston’s advertising VIPs
capture “selfies.” CCO’s Cambridge-based partner, Aerva, will use
their technology to display the selfies on South Station’s digital
screens. This demonstration illustrates how marketers can engage
consumers through out-of-home creative in real time to create or
deepen a brand relationship.
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Journalists are invited to witness how digital out-of-home media
is amplifying its power as the last true broadcast medium with
dynamic digital capabilities, integration with mobile devices and
through new measures of accountability and insights. CCO-North
America’s President
and COO Suzanne Grimes will be on hand to discuss what’s
next in the OOH transformation.
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Clear Channel Outdoor-Boston has been the official advertising media
provider for South Station, one of Boston’s two busiest transit
hubs, since January 2014. The South Station media portfolio
represented by Clear Channel Outdoor includes 75 impactful ad
displays and two captivating digital screens all positioned to
deliver immersive brand experiences to the nearly 4 million visitors
who pass through South Station each month. Aerva’s cloud-based
digital display management software, AerWave, has previously been
employed by CCO for digital screen activations with advertisers at
South Station; their solution helps CCO manage, measure and
integrate real-time data and interactive content.
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WHO:
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Clear Channel Outdoor Leadership Team and Boston Advertisers
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Including: Suzanne Grimes, President & COO, CCO North
America
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Stephen Ross – President, CCO-Boston
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WHEN:
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6:00-9:00 PM, Thursday, July 17 2014
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WHERE:
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One Financial Center, 10 Dewey Square, Boston, MA 02110
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South Station, 700 Atlantic Avenue, Boston, MA 02110
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CONTACT:
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The VIP event is invitation only, but interested press may attend
by RSVP’ing to Mariellen Burns, mburns@regancomm.com
or (M) 617.406.8287 or David Grabert, davidgrabert@clearchannel.com,
212.812.0089, to attend as a guest.
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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s
largest outdoor advertising companies, with more than 675,000 displays
in over 40 countries across five continents, including 47 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1,000 digital billboards across 39 U.S.
markets. Clear Channel Outdoor Holdings’ International segment operates
in nearly 30 countries across Asia, Australia, Europe and Latin America
in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
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Copyright Business Wire 2014