Smarsh®,
the leading provider of hosted archiving solutions for compliance and
e-discovery, today announced NorthStar Realty Securities, LLC, the
broker-dealer affiliate of NorthStar
Realty Finance Corp., a diversified commercial real estate
investment and asset management company, has deployed Smarsh Archiving &
Compliance for Salesforce1 Chatter™ via the Salesforce1 AppExchange, the
world’s leading business apps marketplace.
NorthStar has deployed Salesforce1 Chatter nationwide, helping to
improve communication and collaboration across a geographically
dispersed sales team. For NorthStar’s wholesalers, Chatter is more than
a solution to organize information; it provides them with a shared,
real-time awareness of events.
“We now share information about wins, challenges, events and
opportunities,” said Trey Killingsworth, vice president of strategic
accounts at NorthStar. “Being a geographically scattered collection of
individuals, Chatter helps our wholesalers operate as more of a
collective, and it makes life easier for the sales team.”
Smarsh Archiving & Compliance for Salesforce1 Chatter enables
NorthStar’s compliance department to more effectively meet the
electronic communication retention and supervision obligations of the
Financial Industry Regulatory Authority (FINRA).
“We were confident the Smarsh solution would make our post-Chatter lives
easier,” said Kristen Whealon, chief compliance officer at NorthStar
Realty Securities. “Smarsh allows us to apply our existing supervision
policies to any type of content.”
“Companies like NorthStar demonstrate that the collaborative power of
Chatter improves and expedites the ability to share important knowledge
internally and be more responsive to customers,” said Stephen
Marsh, CEO of Smarsh. “We are excited to provide NorthStar Realty
Securities with a solution to efficiently archive and enforce compliance
policy for Salesforce1 Chatter.”
“Companies around the world are looking to transform their business for
the new social, mobile and connected world,” said Ron Huddleston, senior
vice president, global AppExchange and partner program, salesforce.com.
“And partners such as Smarsh are leveraging the power of the Salesforce1
Customer Platform to help customers like NorthStar connect with their
customers, partners and employees in a whole new way.”
Download the Smarsh Case Study Improving Collaboration for a
Nationwide Sales Team at http://www.smarsh.com/archiving-compliance-case-study.
Smarsh Archiving & Compliance for Salesforce1 Chatter is currently
available on the AppExchange at www.appexchange.com.
Salesforce, Salesforce1, AppExchange and others are among the trademarks
of salesforce.com, Inc.
About Smarsh (www.smarsh.com)
Smarsh® delivers cloud-based archiving solutions for the
information-driven enterprise. Its centralized
platform provides a unified compliance and e-discovery workflow
across the entire range of digital
communications, including email,
public
and enterprise social media, websites,
instant
messaging and mobile
messaging. Founded in 2001, Smarsh helps more than 20,000
organizations meet regulatory compliance, e-discovery and record
retention requirements. The company is headquartered in Portland, Ore.
with offices in New York City, Atlanta, Boston, Los Angeles and London.
For more information, visit www.smarsh.com,
follow @SmarshInc on
Twitter or like Smarsh on Facebook at www.facebook.com/SmarshInc.
About NorthStar Realty Securities, LLC (www.northstarreit.com)
NorthStar Realty Securities, LLC is the broker-dealer affiliate of
NorthStar Realty Finance Corp. (NYSE: NRF) and the dealer-manager for
its public non-traded REIT offerings including NorthStar Real Estate
Income II, Inc. NorthStar Healthcare Income, Inc.
NorthStar seeks to leverage its resources, expertise and capabilities of
its seasoned management and real estate professionals to offer retail
investors direct access to investment opportunities in commercial real
estate debt, commercial real estate securities and select equity
investments.
NorthStar is dedicated to providing financial professionals and their
clients with the information they need to make informed investment
decisions.
Copyright Business Wire 2014