Demi Lovato, multi-platinum selling recording artist and actress,
has signed on to represent SKECHERS,
and will appear in the footwear company’s global marketing and social
media campaigns through 2016. Lovato, known for hit singles, “Give Your
Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first
official appearance in a new SKECHERS television commercial and
accompanying print campaign launching this year.
Demi Lovato / Image courtesy of Rankin
"My generation grew up with SKECHERS,” said Demi Lovato, “and now with
all of their cool styles and fun colors I'm excited to help introduce
the collection to a new generation by sharing this incredible brand’s
campaign with my Lovatics!"
“With her amazing voice, distinct style, and unique personality, Demi
Lovato represents everything we look for in a SKECHERS
star,” began Michael Greenberg, president of SKECHERS. “Demi’s talent
certifies her position as a pop music superstar as well as a powerful
influencer with millions of fans around the globe. We expect her
SKECHERS campaign will at the very least match the success and reach
that Britney Spears, Christina Aguilera and Carrie Underwood previously
brought to our brand.”
Lovato’s career kicked off with the Disney Channel movie Camp Rock
and it didn’t take long for her to find major success in the music
world. She’s recorded numerous multi-platinum and top ten chart singles
spanning four studio albums. And now hot on the heels of her new hit
single “Really Don’t Care,” Lovato will embark on her World Tour this
September in support of her latest album Demi. Her social media
reach is massive with 23.2 million followers on twitter, a facebook page
liked over 35 million times, and an astounding billion music video views
on VEVO. Plus more than 200 million on YouTube have viewed her cover of
“Let It Go” from the soundtrack to Disney’s hit musical Frozen. In
addition to her musical accomplishments, Lovato returned to television
as a judge and mentor on seasons two and three of FOX’s The X-Factor and
had a recurring role on the fifth season of Glee. The
multitalented star also wrote the inspirational book Staying Strong:
365 Days A Year that debuted at number one on the New York Times
bestsellers list in 2013.
The global SKECHERS
footwear marketing campaign featuring Demi Lovato will extend across all
platforms including television, print, online, outdoor and point of
purchase.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States via
department and specialty stores, Company-owned SKECHERS retail stores
and its e-commerce website, and in over 100 countries and territories
through the Company’s international network of subsidiaries in Canada,
Brazil, Chile, Japan, and across Europe, as well as through joint
ventures in Asia and distributors around the world. For more
information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned opening of new
stores, advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal of its
audit reports with respect to certain of the Company’s historical
financial statements; international, national and local general
economic, political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and rapid
changes in technology in the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2013 and its quarterly
report on Form 10-Q for the three months ended March 31, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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