Model, actress and television presenter Kelly Brook has signed on with SKECHERS
to appear globally in the footwear company’s multi-platform marketing
and social media campaigns through 2015. The British-born star will
become a new face for SKECHERS women’s footwear collections.
Kelly Brook (WireImage / Eamonn McCormack)
"It doesn’t get any bigger than SKECHERS when it comes to lifestyle
footwear so I’m thrilled to be working with this amazing brand,” said
Kelly Brook. “SKECHERS has brilliantly comfortable shoes in so many
colors and looks. I love it and can’t wait to get started with this
campaign!”
“Kelly has a unique ability to be a glamour trendsetter who also conveys
an accessible fashion sensibility that hits right on target with the
demographic shopping for SKECHERS
women’s footwear,” began Michael Greenberg, president of SKECHERS.
“She’s also the first celebrity we’ve ever featured globally who came to
fame outside the United States. As Kelly resonates in Europe and around
the world, this partnership is a testament to the international strength
of our brand. We’re thrilled to have her on board and look forward to
excitement she will generate for SKECHERS.”
Brook’s career began in the modeling world at the age of 16. It didn’t
take her long to become a fixture on magazine covers as one of the UK’s
top pin-up and swimsuit models where she was named “Sexiest Woman in the
World” by FHM. A favorite paparazzi subject, Brook
transcended the editorial pages as a presenter or judge on numerous
television series and her acting roles have grown from multi-episode
arcs on popular shows like Smallville to her first staring TV
role in the soon-to-premiere NBC comedy series One Big Happy. She
also created a signature apparel line that launched in 2012.
Brook joins a SKECHERS
female celebrity roster that currently includes multi-platinum selling
recording artist and actress Demi Lovato, television personality Brooke
Burke-Charvet and The Voice winner Danielle Bradbery. SKECHERS
has a long history working with big stars and prior campaigns have
featured Kim Kardashian, Britney Spears, Christina Aguilera and Carrie
Underwood.
The global SKECHERS
footwear marketing campaign featuring Kelly Brook will extend across all
platforms including television, print, online, outdoor and point of
purchase.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States via
department and specialty stores, Company-owned SKECHERS retail stores
and its e-commerce website, and in over 100 countries and territories
through the Company’s international network of subsidiaries in Canada,
Brazil, Chile, Japan, and across Europe, as well as through joint
ventures in Asia and distributors around the world. For more
information, please visit skechers.com,
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned opening of new
stores, advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal of its
audit reports with respect to certain of the Company’s historical
financial statements; international, national and local general
economic, political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and rapid
changes in technology in the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2013 and its quarterly
report on Form 10-Q for the three months ended March 31, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140722005519/en/
Copyright Business Wire 2014