Amazon (NASDAQ: AMZN) announced today the launch of the 3D Printed
Products store (www.amazon.com/3dp),
a marketplace that gives customers access to more than 200 unique print
on-demand products, many that can be customized by material, size,
styles and color variations, and personalized with text and image
imprints. The new store is one of the largest online destinations to
discover 3D printed products featuring convenient search tools,
interactive 3D preview functionality and a product personalization
widget. At launch to start, customers will find a wide range of items to
browse including jewelry, toys, home décor and fashion accessories.
“The introduction of our 3D Printed Products store suggests the
beginnings of a shift in online retail - that manufacturing can be more
nimble to provide an immersive customer experience. Sellers, in
alignment with designers and manufacturers, can offer more dynamic
inventory for customers to personalize and truly make their own,” said
Petra Schindler-Carter, Director for Amazon Marketplace Sales. “The 3D
Printed Products store allows us to help sellers, designers and
manufacturers reach millions of customers while providing a fun and
creative customer experience to personalize a potentially infinite
number of products at great prices across many product categories.”
“The personalization widget empowers customers to make something unique
in seconds without knowing how to 3D model. A product personalization
platform on Amazon has the potential to become the app store for the
physical world,” said Nancy Liang, co-founder for Mixee Labs,
headquartered in Brooklyn, New York. “Customization gives customers the
power to remix their world, and we want to change the way people shop
online. It also makes the shopping experience more fun, creative and
personal.”
The new store will feature fun and easy-to-use design templates for
customers to put their individual style on an item they create and 3D
preview capability to enhance the customer experience. With the 3D
product preview function, customers will be able to 360 degree rotate a
virtual model of a product to tailor the item from every angle. After an
item is personalized and the customer has finished the checkout process,
the item is 3D printed on-demand by a manufacturing provider and shipped
directly to the customer.
“The online customer shopping experience will be redefined through 3D
printing. When you take into consideration the investment needed for
manufacturing products, 3D printing offers a cost effective alternative
that benefits customers by limitless product options,” said Clément
Moreau, CEO and co-founder of Sculpteo, headquartered in San Francisco
and Paris. “Amazon’s deep understanding of customers coupled with
Sculpteo’s fast, high-quality manufacturing process offers an
unprecedented level of product possibilities for customers. With 3D
printing, a customer’s wants are no longer limited to what is in stock
but instead by what they can imagine.”
The 3D Printed Products store enables every customer the opportunity to
be a product designer. From pendants to decorative vases to bobble head
figurines, the new store features a broad selection of items to foster
creativity. The store includes modestly priced customizable items
sellers are currently offering for under $40, including cufflinks,
bobble head figurines and funky wine glass holders. In the $100 price
range, customers can design customized fashion accessories like
pendants, earrings and necklaces.
“In the past, inventors and designers had to spend hefty sums to get
their products to market and that initial investment created a
significant barrier. Digital manufacturing eliminates much of the
upfront cost, giving consumers easy access to a wide range of unique and
potentially customized products at great prices,” said John Hauer,
Co-Founder and CEO of 3DLT, headquartered in the Cincinnati, Ohio area.
“Amazon has a history of valuing innovation and 3D printing has the
potential to evolve manufacturing in general and consumer products
specifically. By embracing this opportunity and offering a diverse
catalog of 3D printed products, Amazon has positioned itself to be one
of the first mainstream retailers in this growing and exciting space.”
The new 3D Printed Products store also provides an entry point for
designers to offer print on-demand product designs. Sellers, designers
and manufactures interested in the Amazon 3D Printed Products store can
visit www.amazon.com/sell-on-3d-product-store/.
About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is guided
by three principles: customer obsession rather than competitor focus,
passion for invention, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and
Fire TV are some of the products and services pioneered by Amazon.
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