Rubicon
Project (NYSE: RUBI), which operates one of the industry’s largest
independent real-time trading platforms for the buying and selling of
advertising, is expanding its activity in Latin America with the
appointment of Patrizio Zanatta as its first Managing Director for the
region. He is tasked with growing Rubicon Project’s business in Brazil,
Argentina, Mexico and Colombia, by recruiting and servicing more buyers
and sellers on the Rubicon Project Advertising Automation Cloud. This
new appointment marks a promotion for Zanatta whose previous role with
Rubicon Project was Sales Director, Southern Europe.
Based in Miami, Zanatta will report into Jay Stevens, General Manager,
International. Zanatta will be able to service buyers and sellers across
Latin America and address the rising demand for automated advertising.
In Zanatta’s previous role, he was responsible for driving growth across
markets including Italy, Spain, and Turkey, growing business from
existing publishers and applications and leading the onboarding of new
sellers on the company’s technology exchange.
Zanatta’s many years of experience in digital advertising has equipped
him with proven expertise in advising premium publishers and
applications on how to adopt the most advanced monetisation strategies,
such as real-time bidding and private marketplaces to ensure that every
impression is sold at the highest price through the best technology
solution.
Before joining Rubicon Project, Zanatta spent five years at Real Media
Group, as a technology sales and account manager for Italy and as Sales
Director for Europe, managing sales managers in five countries. Prior to
that, he spent eight years in the aerospace industry at FTB
International and Transpart Holding, including a two-year posting in
Miami. Zanatta holds a degree in political science from the Universita
degli Studi di Milano and is fluent in Spanish as well as in English,
French and Italian.
Patrizio Zanatta, Rubicon Project Managing Director for Latin America,
comments, “There is a huge opportunity for advertising automation across
Latin America and buyers and sellers across the key markets are seeing
unparalleled returns and efficiency gains from Rubicon Project’s
Advertising Automation Cloud. I am thrilled to move back to Miami and
lead the charge so soon after the opening of our Brazil office in Sao
Paulo and feel very welcomed by the buyers and sellers in the region,
especially those also based in Miami.”
Jay Stevens, General Manager, International, adds, “Patrizio Zanatta has
driven the rapid growth of automated advertising in Southern Europe,
leading the growth amongst buyers and sellers in Italy, in particular,
in just the past fourteen months. This move will allow Patrizio to drive
adoption in our next growth market and we expect him to not only help us
consolidate our local business but to expand into even more markets in
this region.”
With specially engineered hardware to enable low latency trading, Rubicon
Project’s Advertising Automation Cloud currently processes 2.5
million queries per second and trillions of bid requests each month on
behalf of the world’s leading publishers and applications and the top
brands around the globe who rely on the Advertising Automation Cloud to
buy and sell advertising inventory.
Sara Buluggiu, formerly Digital Director at VivaKi in Italy joins
Rubicon Project as Sales Director, Southern Europe and will be based in
Milan reporting into Julien Gardès, Managing Director, Southern Europe.
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company’s mission is to automate the buying and selling of
advertising by offering innovative technology solutions to connect
buyers and sellers globally.
Copyright Business Wire 2014