In a U.S. cinema advertising first, moviegoers in New York City this
past weekend got to steal the scene in a big screen promo for TNT's
new drama series Legends during NCM's FirstLook
pre-show program.
Video: pressroom.turner.com/us/tnt/legends/video-tnt-wows-moviegoers
From Aug. 8-10, TNT and National CineMedia (NCM) set up a special Legends
booth in the lobby of the Regal Union Square movie theater to
capture video of moviegoers on their way in to see a film. Utilizing
green screen technology and "near real time" editing, select moviegoers
were then inserted into the new Legends "trailer" as
"virtual extras," creating one-of-a-kind, long-form content pieces
unique to each movie and showtime throughout the weekend. TNT and NCM
noted which films the video participants were going to see, and those
audience members were surprised and delighted to see themselves up on
the big screen alongside Legends star Sean Bean in the new
action-packed show promo.
The promotion ran in front of all PG-13 and R-rated movies over the
weekend. Once their respective movies were over, participants were
emailed a copy of their personal Legends promo to share across
their own social networks.
A sneak peek at TNT's Legends can be seen in NCM's FirstLook nationwide
in AMC, Cinemark, Regal Entertainment Group and other top movie theaters
through the end of August, as well as across NCM's online and mobile
networks. Legends is slated to premiere on Wednesday, Aug. 13,
at 9 p.m. (ET/PT), exclusively on TNT.
"TNT has always had the uncanny ability to create unique interactions
with moviegoers, which is why we're thrilled that they are the first to
showcase this new exciting cinema advertising technology," said Cliff
Marks, president of sales & marketing with National CineMedia (NCM).
"The opportunity to bring the moviegoer into the Legends
content provides an engagement experience like no other – one they will
be talking about long after they leave the movie theater."
"TNT's Legends promotion with NCM uses the power of
technology to bring consumers into the world of the series and give them
a taste of what the lead character experiences when he begins to
question his own identity," said Tricia Melton, senior vice
president of entertainment marketing and branding for TNT, TBS and
Turner Classic Movies. "It's great to watch the reactions of people
when they see themselves inserted into the Legends trailer. At
first there's a sense of surprise and disorientation, followed by
disbelief and eventually that 'boom' moment when they realize what's
happening. We're proud that TNT is once again taking the lead in finding
new ways to connect with consumers on an emotional level."
About Legends
An undercover agent is plunged into a terrifying mystery over his own
identity in TNT's intense new drama series Legends,
starring Screen Actors Guild Award® winner Sean Bean (Game
of Thrones, The Lord of the Rings). Based on the
award-winning book by master spy novelist Robert Littell, Legends is
being produced by Fox 21, with Howard Gordon (Homeland, 24), Alexander
Cary (Homeland, Lie to Me) and Jonathan
Levin (Charmed), Brad Turner (24)
and showrunner David Wilcox (Fringe) serving as
executive producers.
About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1
weekend network in America and the largest cinema advertising network
reaching moviegoers on-screen, on-site, online and on mobile devices.
NCM offers captivating entertainment content, national reach and
unparalleled audience engagement across its digital
in-theater network of over 19,800 screens (100% percent digital) in
over 1,500 theaters in 183 Designated Market Areas® (49 of the top 50).
During 2013, over 710 million moviegoers attended theaters that
exclusively present NCM's FirstLook pre-show program,
including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading
regional theater circuit affiliates. National CineMedia, Inc. (NASDAQ:
NCMI) owns a 45.8% interest in and is the managing member of National
CineMedia LLC. For more information, visit www.ncm.com.
About TNT
TNT
is television's destination for drama. Seen in 101 million households
and ranking among cable's top networks, TNT is home to such original
drama series as Rizzoli
& Isles, Major
Crimes, Falling
Skies, The
Last Ship, Murder
in the First, Perception,
Dallas
and Franklin
& Bash. TNT's upcoming slate of original scripted dramas
includes Legends,
The
Librarians, Public
Morals, Proof
and Transporter
The Series, which will make its U.S. television debut on the
network this fall. TNT also features such dramatic unscripted series as Cold
Justice and the upcoming On
the Menu and Wake
Up Call. In addition, TNT is the cable home to popular dramas
like Hawaii
Five-0, Castle,
The
Mentalist, Bones
and Supernatural;
primetime specials, such as the Screen Actors Guild Awards®;
blockbuster movies; and championship sports coverage, including NASCAR,
the NBA and the NCAA Division I Men's Basketball Championship.
TNT is part of Turner
Broadcasting System, Inc., a Time
Warner company. Turner Broadcasting creates and programs branded
news; entertainment; animation and young adult; and sports media
environments on television and other platforms for consumers around the
world.
Connect with TNT
Website: www.tntdrama.com
Pressroom:
pressroom.turner.com/us/tnt
Facebook:
www.facebook.com/TNTDrama
Twitter:
twitter.com/TNTDrama
| twitter.com/TNTPR
Mobile:
www.tntdrama.com/mobile
Watch TNT app available for iOS and Android devices.
Copyright Business Wire 2014