Brown Shoe Company’s Naturalizer brand announced today that it has
partnered again with artist, interior designer and TV personality David
Bromstad to bring his unique and bold vision to life in a collection of
shoes and accessories this fall.
Naturalizer commissioned Bromstad to do an original painting for the Bromstad
for Naturalizer fall collection. Inspired by this season’s hottest
trends, Bromstad created an exclusive painting for Naturalizer that
features an unexpected twist – he brings together not one, but four
iconic animal prints on a single canvas.
“Animal prints are hot and always on trend. But I wanted to approach it
in a different way,” Bromstad said. “By using python, snow leopard,
cheetah and zebra together in one cohesive piece of artwork, we get an
exciting new twist on a timeless trend.”
In collaborating with Bromstad, Naturalizer product designer Angelique
Joseph used each of the animal prints in his painting to create a chic
and sophisticated collection of shoes, boots, handbags and scarves.
“Working with David’s animal print was such a fun process,” Joseph
said. “By combining the print with bold colors and on-trend
embellishments, we created a collection that is uniquely Bromstad.”
“Our customers loved his fresh, floral prints from the spring
collection, and we feel certain they will be wowed with his chic animal
print-inspired fall collection,” said John Malpiedi, senior vice
president and general manager of Naturalizer. “We hope David and his
designs will inspire women to have fun and express themselves through
Naturalizer shoes and accessories.”
The Bromstad for Naturalizer collection will be available at Naturalizer
stores, Naturalizer.com and select retail partners beginning on August
25. It will include pumps, flats and boots, and will retail between $99
and $179. An exclusive collection of handbags and printed scarves will
also be available at Naturalizer stores and Naturalizer.com and will
retail starting at $119 and $36 respectively.
About Brown Shoe Company
Brown Shoe Company is a $2.5 billion, global, footwear company whose
shoes are worn by people of all ages, from all walks of life. Our
products are available virtually everywhere — in the over 1,200 Famous
Footwear and Naturalizer retail stores we operate, in hundreds of major
department and specialty stores, on 14 branded ecommerce sites, and on
many additional third-party retail websites. Through our broad range of
products, we serve three key market segments. Our Family brands — Famous
Footwear, Famous.com, and shoes.com — are one-stop-shopping destinations
for high quality, affordable styles for a family’s every occasion.
Active people who want comfort, style and performance can look to our
Healthy Living brands — Naturalizer, Dr. Scholl's, LifeStride and Ryka.
Our Contemporary Fashion brands — Sam Edelman, Franco Sarto, Via Spiga,
Vince, Carlos Santana and Fergie Footwear — keep fashionistas in step
with the latest trends. At Brown Shoe Company, we inspire people to feel
good and live better... feet first!
About Naturalizer
In 1927, Naturalizer had the revolutionary idea of creating stylish and
comfortable shoes made just for women. The brand became known as "the
shoe with the beautiful fit." For more than 80 years, Naturalizer has
understood how truly comfortable shoes can help women move energetically
through their day and live life to the fullest. Naturalizer remains
committed to designing beautiful shoes that feel as good at the end of
the day as they do at the beginning. And because of this commitment,
Naturalizer shoes feature our exclusive N5 comfort system - five
essential features that are proven to provide all-day comfort: extra
cushioning, breathable linings, balance with every step, flexible soles
and lightweight material. Naturalizer is still one of the few brands in
the marketplace that women can turn to for hard-to-find sizes and
widths, and wide shaft boots, because we believe that shoes can only be
comfortable when they are a perfect fit. Naturalizer shoes are designed
with the best of each season's trend-right looks, details and materials
that women will love for work, play and every day. Today, Naturalizer is
inspiring women to live their lives and love their shoes in 60 countries
around the world.
About David Bromstad
David Bromstad, Artist, Designer and Television Personality, is
the original winner of HGTV’s Design Star, which led to his gig
as host on his first hit series for HGTV, Color Splash where he
completed more than 150 makeovers around the country including San
Francisco, New York and Miami. David has also appeared on HGTV programs
including HGTV’d, HGTV Showdown, Bang for Your Buck, and many
more. He is the host and mentor of HGTV Design Star, HGTV Star and
HGTV’s Color Splash and has appeared on the Oprah Winfrey,
Ellen DeGeneres, Ricki Lake, and The Wendy Williams shows.
David’s design advice has also been featured in HGTV Magazine, USA
Today, People, RedBook, Forbes Travel, Huffington Post and Better
Homes & Gardens, to name a few.
Growing up in small town Minnesota, David’s budding creativity and
passion for drawing and painting led him to the Ringling School of
Art and Design in Sarasota, Florida eventually launching his career
at Walt Disney World in Orlando shortly after completing his
education – a dream come true! David has conceived and executed
major installations for Walt Disney World, Universal Studios and Islands
of Adventure. David’s installations are a focal point at many of the
world’s top amusement parks and seen by millions of visitors every year.
David produced his first exhibition of art and custom furniture for Art
Basel Miami Beach, the country’s top art event in December 2011. For
more information, please visit Bromstad.com.
Comments from Collaborator David Bromstad
On design
My approach to design is always unique, fun and interesting…but I also
keep it very relatable. If it’s not relatable then what’s the point?
On the inspiration for the original painting
I get a lot of inspiration from what’s trending in fashion, and animal
prints are hot. But I knew just one animal print would be too boring, so
I picked four! In my new Naturalizer collection you’ll see everything
from python and snow leopard to cheetah and zebra. Combining all of
those prints into one cohesive piece of artwork was one of my biggest
challenges. The painting is all sorts of fabulousness. If I could
describe it in one word, it would have to be “Animalfantabulous.”
On the Bromstad for Naturalizer collection
The fall collection is chic, sophisticated, bold, expressive…and let me
just say it’s a whole lot of SEXY. The collection speaks to women of all
ages – it’s very universal. For the Bromstad Spring collection, I
created a floral painting that was very happy and summery, but for Fall,
we wanted to do something wildly different.
On what makes the collection uniquely David Bromstad
It’s unexpected – that’s what I like to do with my interiors and now
with my footwear. I want people to be surprised by my styling choices
but at the same time see themselves wearing the shoes in their everyday
life.
On comfort
Comfort is a huge factor whether I’m designing shoes or designing
interiors. You have to live in every space and you have to live in every
shoe. The Bromstad for Naturalizer collection not only looks fabulous,
but you’re going to feel fabulous in them.
Copyright Business Wire 2014