Clear Channel Media and Entertainment (CCM+E) announced today that the
Audience Delivery Optimizer (AuDiO), its groundbreaking,
proprietary radio targeting tool for political advertisers, now
incorporates Nielsen’s radio audience measurement data to further
enhance its ability to identify key voter segments.
This marks the first time that Nielsen’s Portable People Meter (PPM)
currency data, the industry standard, has been combined with specific
public voter information – creating a powerful new tool for political
advertisers.
Launched in June 2014, AuDiO is a first-of-its-kind radio
optimization tool that enables political campaigns to precisely identify
the 10 voter segments that are most crucial in key election districts.
AuDiO matches key information for approximately 245 million
Americans who listen to Clear Channel’s 840 U.S. terrestrial radio
stations to leading political databases to make actionable predictions
about which desired voter segments are listening to which stations at
which times.
With the integration of Nielsen’s industry-standard audience measurement
data into AuDiO, political advertisers now have access to even
more robust identification capabilities for their radio buys.
Nielsen Audio’s PPM panel measures the radio listening habits of more
than 75,000 respondents across 48 different markets. Nielsen uses an
independent third party to conduct a blind, direct match of the
panelist’s listening data to Clear Channel-selected voter data sources
including voter registration. The result is a combination of the highest
quality listening data directly linked to anonymized and aggregated key
voter characteristics and political views. Now part of AuDiO,
Clear Channel’s political advertising tool, the matched data enables
Clear Channel to recommend radio stations that deliver specific voter
segments based on advertising objectives with pinpoint accuracy.
Using the 10 most common political segments, AuDiO can determine
how many voters radio reaches in any political district around the
country. It can then identify the media preferences of any segment,
giving advertisers key information about which media are best to reach
which voters.
AuDiO works at all levels of national, statewide and local
elections, and will be available for the upcoming 2014 election cycle.
“Matching Nielsen’s data on what people listen to with voter
characteristics in a privacy-protected way, provides new and valuable
insights about radio’s ability to reach key voter segments and influence
their decisions,” said Carol Edwards, Senior Vice President, Media
Analytics at Nielsen.
“Political advertisers increasingly demand insights and accuracy at the
most granular level, understandably, since a small segment of voters can
determine the outcome of an election,” said Nathan Daschle, Clear
Channel’s Executive Vice President for Political Strategy.
Said Radha Subramanyam, Executive Vice President of Sales and Marketing
Research at Clear Channel Media and Entertainment, “Nielsen’s metrics
have long served as the industry currency for ad buyers and sellers, so
the addition of their data solidifies AuDiO’s – and radio’s –
unmatched value to advertisers.”
About Clear Channel Media and Entertainment
With 245 million monthly listeners in the U.S., Clear Channel Media and
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media and Entertainment serves 150 markets
through 840 owned radio stations, and the company’s radio stations and
content can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on iPads and smartphones, and used via
navigation systems.
iHeartRadio, Clear Channel's digital radio platform, is the No. 1
all-in-one digital audio service with over 300 million downloads; it
reached its first 20 million registered users faster than any digital
service in Internet history. The company’s operations include radio
broadcasting, online and mobile services and products, live concerts and
events, syndication, music research services and independent media
representation. Clear Channel Media & Entertainment is a division of CC
Media Holdings, Inc. (OTCBB:CCMO), a leading global media and
entertainment company. www.clearchannel.com
Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio
About Nielsen
Nielsen (NYSE:NLSN) is a global information and measurement company with
leading market positions in marketing and consumer information,
television and other media measurement, online intelligence and mobile
measurement. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA, and Diemen, the Netherlands. For more
information, visit www.nielsen.com.
Copyright Business Wire 2014